Tradedoubler boosts management team in the UK & Ireland
London, 10 September 2012
Tradedoubler has today announced two strategic appointments to further strengthen its senior management team, following the promotion of its former UK & Ireland market leader, Rob Wilson, to CEO.
Dan Cohen, former head of Tradedoubler’s award-winning Publisher Development Team has been promoted to Market Unit Leader – North West. Chris Russell-Smith has been brought in as Sales and Agency Director.
Cohen joined Tradedoubler UK in September 2011 to establish a new Publisher Development Team, which went on to win two publisher-voted prizes at the 2012 Performance Marketing Awards. With more than seven years of experience in digital marketing, he has held senior roles at dgm and TMP Worldwide, plus a variety of strategic roles across media companies such as ITV, Chrysalis Radio and GWR Radio.
Russell-Smith brings extensive experience in online marketing to Tradedoubler, having worked with companies such as nonstopConsulting, dgm, Newsquest and Carat. In his new role he will be responsible for driving growth across all sales channels and strengthening relationships with advertising agencies.
Welcoming the two appointments, Rob Wilson, CEO of Tradedoubler said: “With a proven track record in achieving outstanding results for clients, Dan and Chris will be immense assets to the team.”
Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.
Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.