Tradedoubler Appoints Govert van Eerde to Management Role
High profile e-commerce expert joins as Country Manager for the Netherlands and Belgium
Rotterdam & London, 16 September 2013 - Tradedoubler, the international performance marketing and technology company, is strengthening its local management team with the appointment of industry expert, Govert van Eerde (48), as Country Manager for the Netherlands and Belgium. Starting on 16 September, van Eerde will be based in Rotterdam and report to Pascal Gayat, Regional Director for France, Belgium and the Netherlands.
Van Eerde started his online career in 1995 at Uitgeverij Elmar, where he was at the forefront of digital, selling one of the first online banners in the Netherlands. During that time, he also worked with World Online (one of the two main ISPs at the time) to create and provide online content, before taking the step to join World Online officially as Sales and Content Manager.
After two years, van Eerde was asked to head up 24/7 Media [NL] as Benelux Regional Director. He later launched TAPPS Digital Direct Marketing, an e-mail marketing company, which he sold in January 2008 to TMN Group plc, which was acquired by Progressive Digital Media soon after.
Van Eerde is well-known in the local digital marketing industry, having helped launch the Internet Advertising Bureau (IAB) in the Netherlands and having started the renowned industry-wide, fund-raising beach volleyball tournament - Strandvolleybal.net. Started ten years ago, the tournament is an opportunity for the digital media and advertising sector to raise funds for Earth Water and UNHCR projects which provide clean drinking water for people in need.
“I am very pleased to welcome Govert as he is one of the most respected online marketing experts in the Netherlands,” said Pascal Gayat, Regional Director.
“He has an impressive track record in top positions at global online companies and combines that with the skills of a successful entrepreneur. His knowledge of the publisher and advertiser landscape in the Netherlands and Belgium will help us maintain and increase a solid market position for Tradedoubler,” continued Gayat.
"Taking on the role of Country Manager for Tradedoubler brings me back to my roots in online marketing. This is a very interesting job at a respected international and listed
company where I can work alongside a professional team to help advertisers win new customers and optimize revenues for website owners,” says van Eerde.
“I'm looking forward to using my almost 20 years’ experience in the field of generating revenues from digital audiences to help build the success of the company in the Netherlands and Belgium,” continues van Eerde.
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