Online Fashion Retailer - Lux Fix – Closes First Investment Round at Tradedoubler Incubator

UK web entrepreneurs back luxury fashion start-up

London UK, 19 Sept 2013 – LUX FIX, the online fashion retailer has closed its first, all-important angel investment round, attracting backing from a number of leading UK web entrepreneurs.  LUX FIX is the first of Tradedoubler’s The Zoo Project residents to announce significant financial backing from the marketplace. 

New investors in LUX FIX include Tamara Heber-Percy, co-founder of the Mr & Mrs Smith travel site, Barry Smith, founder of Skyscanner and Spencer Hyman of, who have contributed to the £350,000 fundraising round. 

LUX FIX was set up by 30 year olds Alice Hastings-Bass and Rebecca Glenapp. LUX FIX members have access to offers on current season clothing, jewellery and accessories from more than 150 independent British designers, including Theo Fennell, Amanda Wakeley, and Markus Lupfer.  Since launch it has won the endorsement of the fashion industry, including from The Sunday Times and from Gywneth Paltrow on Goop.

LUX FIX is planning on using the new investment to build the marketing strategy and hire the commercial and tech teams needed to support its next stage of growth.

Rebecca Glenapp, LUX FIX co-founder, said: "Thanks to the unparalleled day-to-day support at The Zoo, we were able to focus on getting a fantastic team of investors on.It has accelerated our development as a start-up by standing on the shoulders of the best-in-class Tradedoubler technology product and by constant contact with an exceptionally innovative team. You can't imagine as a start-up that one relationship could assist in overcoming as many challenges as Tradedoubler has for us."

Rob Wilson, President & CEO, Tradedoubler, who created the scheme said: “LUX FIX is the kind of success story that we hoped would emerge when launching The Zoo Project. Alice and Rebecca are enormously talented and have produced a beautiful destination that offers a unique, Brit-focused take on fashion that is quickly gaining traction.  With their impressive new backers and the continued support of The Zoo, we’re expecting great things.

“I’m incredibly proud that Tradedoubler been able to provide a supportive environment with a focus on revenue-generation, where start-ups can grow to the next stage.  It is enormously gratifying and is a small, but valuable contribution to helping boost the British business sector.”

Tradedoubler has committed more than £1m in business resources to The Zoo Project.  

The third round of entrepreneurs to become residents of The Zoo Project has now been chosen and will be announced next week.


Note to Editors:
Tradedoubler launched The Zoo Project in December 2011 as the first business incubator in the performance marketing sector.  Entries are judged by a panel of ‘dragons’ – marketing and business experts from some of the UK’s top companies, including Tesco and British Gas.

Find more information about The Zoo Project here.  Keep up-to-date with Zoo Project news on @zoo_td  or like The Zoo Project on Facebook. 

For further media information, please contact:
Richard Bell/Joe Hawke 
Berkeley PR
Tel: 0118 909 0909

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