Flight comparison site extends affiliate marketing campaign across Europe
Bravofly partners with Tradedoubler across nine European markets
London, 21 November 2013 – Bravofly, the flight search platform which is part of Bravofly Rumbo Group, has today announced the launch of its affiliate marketing campaign across Europe with Tradedoubler, an international leader in performance marketing. Following a successful trial campaign with Tradedoubler in Italy, Bravofly will now help consumers in the UK, Ireland, Germany, Austria, Russia, Poland, Hungary, Sweden and Turkey, to find the cheapest prices for flights through the medium of affiliate marketing campaigns.
Tradedoubler’s 2013 report ‘Performance Marketing: from first impression to last click’ into the travel industry, found that 51% of UK connected consumers now use meta search sites to help them find the best price when booking flights. As part of its partnership with Tradedoubler, Bravofly will use the performance marketing company’s network of publishers to help the 44.9 million UK connected consumers who fly abroad each year, to find the best deals on flights across Europe.
Gabriela Mendoza Rohde, head of business development at Bravofly Rumbo Group comments: “Advances in technology and the global economy have conditioned consumers to be significantly more price savvy in recent years. Whatever the product or service, shoppers want to get the best deal and this is starting to dictate the future of the travel industry and our marketing digital strategy. By partnering with Tradedoubler, we are able to make the most of both their European network of publishers and their in-depth insight into the modern travel industry, to give our customers the best price deal.”
Jon Lord, group director, corporate clients at Tradedoubler, adds: “Tradedoubler is the European leader in the performance marketing space and our work with the travel industry is at the forefront of the change in customer behaviour, with a massive shift away from the high street to online travel agents. Price comparison sites play a key role in the travel consumers’ user journey and subsequent purchase path. Instead of trawling through the many different airline sites, many consumers are choosing to research and buy through sites like Bravofly, with wide choice and the best prices consumers can buy in confidence, on the basis of value as well as convenience.”
Tradedoubler works with a number of travel brands including NH Hoteles and Venere.com, to effectively increase sales.
For further information, please contact:
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