airberlin Turns to Tradedoubler to Grow Online Sales in Russia

Moscow, 13 June 2012 

Tradedoubler, the performance marketing and technology company, is to launch airberlin’s first affiliate marketing programme in Russia on 18 June 2012. As Germany’s second largest airline, airberlin transports more than 30 million passengers every year. This strategic appointment comes at a time when airlines are facing growing competition and continued pressure from global economic uncertainty.

Travel websites in Tradedoubler’s Russian network can now earn revenue on each sale of an airberlin ticket generated on their websites, whilst airberlin benefits from paying for genuine incremental ticket sales, rather than brand awareness impressions or clicks. 

Tradedoubler has extensive experience in running successful affiliate marketing programmes for the travel sector, offering unrivalled access to around 70 per cent of the European e-commerce audience.  

“I see great opportunities for the airberlin affiliate program in the Russian market,” said David Petrosyan-Mkervali, Country Manager of Tradedoubler Russia. “airberlin offers an extensive range of flights to three Russian destinations from across Europe, including routes between Moscow and Berlin that are proving very popular with Russian tourists.

“The combination of such a well-known, popular travel service and Tradedoubler’s high quality affiliate network and technology will create a successful, revenue-generating digital marketing initiative, despite some of the difficulties we face due to the early-stage development of affiliate marketing in Russia.”

Isabella Pommerening, Senior Manager E-Commerce at airberlin said: “Launching an affiliate marketing programme in Russia opens new territory for us, so it was essential for us to partner with the pan-European leader in affiliate that also has the local market expertise we need.  Now we can ensure that our Russian customers can discover and book airberlin flights and help grow our business in this important market.”

For further information, please contact:

Amy Stevens or Liam Sherry

Berkeley PR

0118 909 0909

About Tradedoubler

Tradedoubler is a performance-based digital marketing and technology company. Tradedoubler helps its 2,000 advertiser clients reach their business goals via its network of over 140,000 publishers, improving their digital marketing results, both online and on mobile.

Tradedoubler has a unique reach, being able to address around 70 per cent of Europe's e-commerce consumers. The company recently expanded into Latin America in response to client demand for its expertise.  Among Tradedoubler’s advertisers are Apple, American Express, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX.

About airberlin

airberlin is the second largest airline of Germany and transports about 30 million passengers each year. Each year, airberlin receives over 10 awards for service and quality. As one of the most important airlines in Europe airberlin flies to 162 destinations in 45 countries, of which 26 airports are in Germany. The main hubs of airberlin are Berlin-Tegel, Dusseldorf, Palma de Mallorca and Vienna. Since 20th March 2012, airberlin has been a full member of the global airline alliance oneworld®. airberlin offers flights under code-share with American Airlines, British Airways, Finnair, Iberia, Royal Jordanian, S7 and Japan Airlines. In December 2011, airberlin entered into a strategic partnership with Etihad Airways.