Press relations

Press releases

Retailers lose a third of consumers after they check their smartphone while in-store

Tradedoubler research reveals that the smartphone is a key influencer on shopping behaviour, with...

Cruise.co.uk invests in exclusive UK partnership with Tradedoubler to diversify its marketing channels and drive sales

London, 14 January 2014 – Cruise.co.uk the UK’s largest cruise agent, has today announced an exclusive partnership with Tradedoubler, an international leader in performance marketing. By partnering with Tradedoubler, Cruise.co.uk will use the performance marketing company’s network of digital publishers, to run an affiliate marketing programme that will enable them to capture and track all audiences, both on-line and off-line.

Vistaprint and Tradedoubler establish exclusive UK affiliate marketing partnership

London, 07 January 2014 – Tradedoubler, the international leader in performance marketing, has today announced an exclusive UK partnership with Vistaprint, the UK´s leading provider of marketing support materials for small businesses, to maximise Vistaprint’s sales through affiliate marketing in the UK.

Tradedoubler helps advertisers to track the full sales cycle of voucher codes from offline to online and prevent revenue leakage

London, 02 December 2013 –Tradedoubler, the international leader in performance marketing has today announced the availability of its Voucher Code Tracking, which has been developed to help advertisers: reach new audiences and increase sales; track the full sales cycle from offline to online; and prevent unauthorised voucher code usage. Tradedoubler Voucher Code Tracking, which is part of Tradedoubler Voucher & Promotion Codes, is being used by customers including Dell, The Body Shop (UK), bonprix (Germany),Yves Rocher (Benelux), frontlineshop (Germany), CDON (Nordics), and Omnicom Affiliates (UK).

Prepare for ‘Super Tablet Sunday’ not just ‘Mega Monday’!

London, 25 November 2013 – Insights from Tradedoubler data reveal that UK retailers should be preparing for ‘Super Tablet Sunday’ as well as ‘Mega Monday’, in the run up to the busy online Christmas trading period.

Flight comparison site extends affiliate marketing campaign across Europe

London, 21 November 2013 – Bravofly, the flight search platform which is part of Bravofly Rumbo Group, has today announced the launch of its affiliate marketing campaign across Europe with Tradedoubler, an international leader in performance marketing.

Morrisons furthers online growth with launch of first ever affiliate marketing programme

London UK, 14th November 2013 - UK supermarket Morrisons today continues its online expansion by launching its first ever affiliate marketing programme. Working exclusively with performance marketing company Tradedoubler, Morrisons will be using a network of affiliates to target its online wine cellar platform Morrisons Cellar at consumers, with a range of deals, discounts and persuasive offers.

Tradedoubler’s The Zoo Project – Welcomes Third Wave of Entrepreneurs

London UK, 30 Sept 2013 - Tradedoubler’s prestigious e-commerce incubator The Zoo Project, has announced the three latest start-ups to win a residency.

One in four now shop for fashion at the supermarket, says Tradedoubler report

London, 26 September 2013 – As the international ‘fashion pack’ reflect on the latest couture and prêt à porter trends seen on the catwalks of Paris, London and Milan Fashion Weeks, millions of Britons are looking a little closer to home to get their fashion fix. New research from marketing expert Tradedoubler shows that a quarter of shoppers (25 per cent) are now turning to supermarket fashion brands such as Tesco’s F&F, Asda’s George and Sainsbury’s TU.

Online Fashion Retailer - Lux Fix – Closes First Investment Round at Tradedoubler Incubator

London UK, 19 Sept 2013 – LUX FIX, the online fashion retailer has closed its first, all-important angel investment round, attracting backing from a number of leading UK web entrepreneurs. LUX FIX is the first of Tradedoubler’s The Zoo Project residents to announce significant financial backing from the marketplace.

Tradedoubler Appoints Stewart Emerson as Vice-President, Sales & Marketing

London and Stockholm – 18 September 2013 – Tradedoubler, the leading international digital performance marketing and technology company, has appointed Stewart Emerson as Vice-President, Sales & Marketing, effective immediately.

Tradedoubler Appoints Govert van Eerde to Management Role

Rotterdam & London, 16 September 2013 - Tradedoubler, the international performance marketing and technology company, is strengthening its local management team with the appointment of industry expert, Govert van Eerde (48), as Country Manager for the Netherlands and Belgium. Starting on 16 September, van Eerde will be based in Rotterdam and report to Pascal Gayat, Regional Director for France, Belgium and the Netherlands.

Tradedoubler – First Network to Integrate Apple’s Passbook into Performance Marketing Programs

London, UK – 6 September 2013 – Tradedoubler, the international performance marketing and technology company, is the first affiliate network in the world to introduce a marketing solution for Apple’s Passbook as an option for its clients in the UK. Working exclusively with Passforce, a mobile wallet technology provider, Tradedoubler is integrating the mobile wallet into Performance Marketing programs for four major advertisers: Tesco, The Body Shop, Seatwave and eFlorist, through select affiliates such as Netvouchercodes.com

eFlorist Business Blooms Following Migration from Google Affiliate Network to Tradedoubler

London, 28 August 2013 – International florist-delivered flower network, eFlorist, part of Euroflorist, has successfully migrated its performance marketing activities to leading international performance marketing and technology company Tradedoubler, following Google’s April announcement that it was closing its affiliate network. The move has boosted sales for the florist delivery service by the five per cent in the first few weeks.

Tradedoubler Strengthens Management Team in German-Speaking Region with Stephan Boos

Munich & London, 1 August 2013 - Tradedoubler, the international performance marketing and technology company, is strengthening its management team with the appointment of industry expert, Stephan Boos, as Regional Director, Germany, Austria and Switzerland, on 1 September. Boos will be based in Munich and report directly to Chief Operating Officer, Andrew Buckman.

62% of Holidaymakers Shun Travel Agents and More than Half Turn to Performance Marketing to Find Best Deals

London, 29 July 2013 – More than half of tech-savvy holidaymakers. are rejecting travel agents in their quest to design dream holidays on a budget. These figures come from the latest study into travel trends commissioned by the Tradedoubler Insight Unit, Performance Marketing: Travellers & Purchase Paths, The research reveals insights into the complex purchase journey that travellers embark on as they research and book destinations, flights, hotels and package holidays – all with an eye on the best possible deal.

Tradedoubler Experts Reveal ‘Performance Marketing & Mobile’ Revenue-Generating Strategies at A4U Europe

Amsterdam, 1 July 2013 - Tradedoubler is proud to be platinum sponsor at this week's A4U Expo in Amsterdam, where it will present its latest research into ‘connected consumers’. Connected consumers are embracing mobile Performance Marketing channels to support their 'always on' shopping habit, whether they are in front of the TV as second-screeners or searching for the best prices whilst in-store showrooming

Mobile kills off brand loyalty in favour of price, reveals Tradedoubler survey

London, 11 June 2013 – Shoppers are on a new hunt for bargains and value, as 52 per cent of connected consumers1.have at least one performance marketing app on their mobile. The figures have been revealed in a study commissioned by the Tradedoubler Insight Unit - Performance Marketing: Mobile & Shopping on demand. www.tradedoubler.com/performance-mobile

Fruugo.com and Tradedoubler announce innovative partnership for global shopping

London, 29 May 2013 - Fruugo.com, the global shopping marketplace, today announces its partnership with Tradedoubler, the performance marketing and technology company. This represents an important and exciting new opportunity for both organisations and their respective clients.

Tradedoubler Wins IAB Europe Research Award

London, 24 May 2013 - Tradedoubler, the performance marketing and technology company, picked-up a coveted IAB Europe Research Award for its ground-breaking study – Performance Marketing: from first impression to last click.

Jessops Re-Launches Affiliate Program through Tradedoubler

London, 24 May 2013 - Jessops is the UK’s leading specialist photographic retailer with nationwide stores and a multichannel Internet business. The Jessops brand was recently acquired by the high profile entrepreneur Peter Jones, who has re-focussed the company, invested £5 million and significantly reduced the cost base in order to re-position the business. To complement its specialist stores, 21 at the current count and growing weekly, and its online offering, Jessops has re-launched its affiliate program through Tradedoubler, the performance marketing and technology company. Jessops has worked with Tradedoubler since 2003, achieving double digit growth each year on sales via its affiliate programs on the strength of a truly multi-channel proposition.

Tradedoubler Ad Formats Get Freespee Click-to-Call Capabilities

LONDON, 15 May, 2013 – Freespee, the mobile advertising company for businesses whose customers want to talk to someone before they buy, today announced its technology platform and application programming interface (API) have been selected by the international performance marketing network Tradedoubler to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.

Tradedoubler Wins Four at Performance Marketing Awards 2013

London, 8 May 2013 - Tradedoubler, the international performance marketing and technology company, is celebrating wins in four important categories at the industry’s premier awards event: ‘Best Advertiser Support’, ‘Best Use of Performance Marketing as Part of a Multi-Channel Campaign’; ‘Best in Travel & Leisure: Advertiser’ and ‘Best Managed Affiliate Programme’ for the second year running.

William Hill Picks a Winner with Tradedoubler as Exclusive Mobile Performance Network Partner

London, 30 April 2013 – With PC sales declining and smartphone and tablet sales booming, the betting company, William Hill, has chosen performance marketing and technology company Tradedoubler as its exclusive mobile affiliate partner to drive customers to its mobile site and help them discover its range of apps.

Footfall now irrelevant indicator of retail success, says Tradedoubler report

London, 23 April 2013 - The combination of growing smartphone penetration and widespread economic pressures is having a profound effect on consumer shopping behaviour across Europe, according to Tradedoubler Insight Unit’s latest study - Performance Marketing: from first impression to last click. www.tradedoubler.com/performance-marketing From price comparison sites through to loyalty and reward schemes, coupon, voucher code and cashback sites, 92 per cent of connected consumers are making these Performance Marketing websites and apps their first port of call when researching what to buy, rather than browsing on the high street.

92 per cent of connected consumers research and browse purchases on Performance Marketing sites, shows Tradedoubler Survey

London, 23 April 2013 - The combination of growing smartphone penetration and widespread economic pressure is having a profound effect on consumer shopping behaviour across Europe. From price comparison sites through to loyalty and reward schemes, coupon, voucher code and cashback sites, connected consumers1.are making these Performance Marketing websites and apps their first port of call (92 per cent) when researching what to buy.

Tradedoubler Appoints Matthias Stadelmeyer to Vice President Sales at Tradedoubler

Performance marketing and technology expert takes over sales responsibility for the entire group London and Munich,10 April 2013 - Tradedoubler, the international performance marketing and technology company, has appointed Matthias Stadelmeyer to Vice President Sales. Stadelmeyer will be responsible for driving Tradedoubler's new business sales and go-to-market strategy across the entire business. Stadelmeyer continues to report directly to Tradedoubler's President and CEO, Rob Wilson.

Tradedoubler Shortlisted for 19 Awards across 16 Categories at Performance Marketing Awards 2013

London, UK, 27 March 2013 - Tradedoubler, the international performance marketing and technology company, is celebrating a dramatic upswing in recognition from the industry after learning that it is shortlisted for 19 awards across 16 categories in the annual Performance Marketing Awards. The company was shortlisted for eight awards in five categories in 2012, ultimately winning a hat-trick of awards on the night.

Tradedoubler Books Online Reservations Specialist Venere.com

London, UK and Rome, Italy – 18 March 2013 - Venere.com, the online reservation specialist is expanding its affiliate marketing campaign strategy through Tradedoubler, the international performance marketing and technology company. Tradedoubler is launching venere.com affiliate programs in the United Kingdom, Germany, Austria, France, Italy, Sweden, Norway, the Netherlands, Belgium and Spain in a move which reflects the increasing reliance of consumers on Internet sites to research and book their travel.

Tradedoubler Bets on Launch of First App-Only Affiliate Program with Winner.com

London, UK –6 March 2013 – Tradedoubler, the international performance marketing and technology company, is launching the sector’s first app-only affiliate program with sports betting and gaming expert Winner.com. This follows the successful launch of its performance marketing tracking and business model for app marketers in 2012.

Tradedoubler Launches Search for the Start-Up Stars of 2013 with The Zoo Project

London UK, 27 February 2013 – Tradedoubler, the international performance marketing and technology company, is today launching its search for the start-up stars of 2013, inviting UK-based entrepreneurs to apply for residency at The Zoo Project, the company’s performance marketing e-commerce incubator. Entries can be submitted on www.thezooproject.co.uk and the third round deadline is 31st March 2013.

Tradedoubler Wins International Performance Marketing Contract with NH Hoteles

18 February 2013 NH Hoteles, one of the top 25 hotel chains in the world, has signed an agreement with Tradedoubler, the international performance marketing and technology company, to launch high quality affiliate programs in the United Kingdom, Germany, France, Switzerland, Austria, Italy, the Netherlands and Portugal as well as its home market of Spain.

Tradedoubler secures exclusive deal with Lufthansa to more than double its European affiliate marketing programme

Tradedoubler, the international performance marketing and technology company, is extending its strategic and international relationship with Lufthansa, Europe’s largest airline, to launch high quality affiliate programmes in the Nordic countries, Austria and Switzerland as well as Lufthansa’s important home market of Germany.

Tradedoubler Appoints Andrew Buckman as Chief Operating Officer

Tradedoubler, the digital performance marketing and technology company, has appointed Andrew Buckman as Chief Operating Officer, effective 2 January 2013. Buckman will report to Tradedoubler CEO, Rob Wilson.

Mobile device shapes a shopper’s path to purchase, Tradedoubler report shows

With the imminent holiday season shaping up to be the biggest mobile-commerce event ever, brands and retailers need to make the most of the opportunity. A real understanding of how a shopper’s path to purchase is influenced by their specific device and operating system is vital to making the most of that opportunity, according to Tradedoubler’s research report Mobile Devices & Behaviour.

Tradedoubler’s Launch of M-Affiliate Marketing Proves a Winner at Effective Mobile Marketing Awards

London, 30 November 2012 - Tradedoubler, the international performance marketing and technology leader, has won the Mobile Marketing Magazine Award’s ‘Most Effective Mobile Affiliate Campaign’ category for its innovative and revenue-generating work for The Body Shop, at a ceremony held in London last night.

Tradedoubler Appoints Pascal Gayat as Regional Director for France

London, UK and Paris, France – 19 November 2012 – Tradedoubler, the digital performance marketing and technology company, has appointed Pascal Gayat as Regional Director for France.

Tradedoubler first to bring performance marketing model to the lucrative app market place

London, UK – 6 November 2012 App developers, advertisers and publishers benefit from solution that recognises, tracks and rewards in-app sales, leads and engagement as well as downloads.

Tradedoubler Shortlisted for Effective Mobile Marketing Awards by Mobile Marketing Magazine

Ground-breaking M-Affiliate Programme for a Top Beauty Brand Selected

Tradedoubler Announces The Zoo Project Bursary Winners for A4Uexpo London

A4Uexpo Event, London, 15 October 2012 The Zoo Project, Tradedoubler’s popular affiliate incubator scheme, has today announced the successful winners of five bursaries it has sponsored to enable newcomers to the industry to attend A4Uexpo London, the biggest affiliate marketing event in the UK.

Tradedoubler to offer free insight and affiliate surgery sessions at A4Uexpo London

London, 12 October 2012 Full programme includes expert comment on consumer behaviour, mobilisation, technology, App commerce and landing the long tail.

Smartphones can save the high street

London, 3 October 2012 With the high street as we know it under threat of extinction, according to some forecasters, retailers need to fight back by incorporating mobile into the heart of their marketing strategies, says a new report by Tradedoubler, the performance marketing and technology firm.

Tradedoubler welcomes second wave of start-ups to The Zoo Project

London, 27 September 2012 Tradedoubler, the international performance marketing and technology company, has today announced the second round of successful applicants to The Zoo Project, its popular affiliate incubator scheme. The project aims to drive grass roots business growth and innovation in affiliate marketing by helping talented young firms to establish themselves.

Performance marketing experts and clients ‘Connect’ with Tradedoubler

London, 20 September 2012 Tradedoubler is delighted to announce today’s event, Connect 2012, which is taking place at King’s Place, London. This occasion provides an insight into the evolving world of m-commerce, e-commerce and affiliate marketing, for more than 200 of the international performance marketing leaders’ clients and partners.

Tradedoubler boosts management team in the UK & Ireland

London, 10 September 2012 Tradedoubler has today announced two strategic appointments to further strengthen its senior management team, following the promotion of its former UK & Ireland market leader, Rob Wilson, to CEO.

Tradedoubler sole partner for HMV

London, 14 August 2012 We are very pleased to announce that HMV has appointed Tradedoubler to manage all its entertainment and technology affiliate marketing programmes.

Expedia renews contract with Tradedoubler and extends partnership to Latin America

London, 11 July 2012 Performance-based digital marketing and technology company Tradedoubler today announced a renewed agreement with Expedia, Inc., the world’s largest travel company, to continue providing online travel brands Expedia® and Hotels.com® with Tradedoubler’s industry-leading affiliate marketing technology platform to optimise the efficiency and effectiveness of the brands’ private network affiliate programmes.

Rob Wilson appointed new CEO

Stockholm, Sweden – 29 June, 2012 Rob Wilson has been appointed to succeed Urban Gillström as President and CEO of Tradedoubler. Rob Wilson is currently heading Tradedoubler’s operations in the UK and Ireland as Market Unit Leader North West.

Tradedoubler reveals insight into making money on the move

London, 19 June 2012 With smartphone and tablet use booming, consumers are increasingly using mobile devices as ‘shopping assistants’ that help them to research, locate and purchase goods and services online, on mobile and on the high street. This rich variety of purchasing patterns and journeys, revealed in an in-depth research study by leading performance-marketing firm Tradedoubler, will challenge all retailers who are unprepared.

Tradedoubler to Reveal M-Commerce Insights at a4uexpo 2012

London, 14 June 2012 Tradedoubler has today announced that its President and CEO, Urban Gillström...

airberlin Turns to Tradedoubler to Grow Online Sales in Russia

Moscow, 13 June 2012 - Tradedoubler, the performance marketing and technology company, is to launch airberlin’s first affiliate marketing programme in Russia on 18 June 2012. As Germany’s second largest airline, airberlin transports more than 30 million passengers every year.

Nordic e-commerce leader CDON Group Partners Exclusively with Tradedoubler

Stockholm, 7 June 2012 Tradedoubler, the performance marketing and technology company and CDON Group, the leading Nordic e-commerce retailer have extended their relationship with an exclusive agreement for the Nordic affiliate programmes of Nelly, Heppo, Gymgrossisten, CDON, Room21 and Lekmer.

Tradedoubler Shortlisted Twice for New Media Age Awards

London, 29 May 2012 Tradedoubler, the performance marketing and technology company, has been shortlisted in the ‘Best Use of Affiliate Marketing’ category of the 2012 New Media Age Awards for its innovative and revenue-generating work for two of its long-term clients, Tesco and Jessops.

Companies Seize Share of £200 Billion European Online and Mobile Market

London, 23 May 2012 Performance marketing and technology company http://www.tradedoubler.com/ has today announced its campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.

Tradedoubler outperforms at Performance Marketing Awards 2012 with a hat trick of wins

London UK, 17 May 2012 Tradedoubler, the performance marketing and technology company, saw its work for The Body Shop recognised last night as it fought off tough competition to win the prize of ‘Best Managed Affiliate Programme’ in the annual Performance Marketing Awards 2012.

Zoo Round Two

London UK, 1 May 2012 Tradedoubler, the performance marketing and technology company, has announced that it is now opening for the second round of applications and is inviting UK-based start-ups to apply for a place in The Zoo Project, the company’s affiliate/e-commerce incubation scheme.