Waterstones have Fifty Shades Fever!

posted by Sam Stansfield - Account Manager12 Jul 2012

The Fifty Shades series is the hottest topic of conversation at the moment and it’s the perfect time for you to capitalise on the phenomenon and get involved with promoting it further!

Unprecedented demand
- Print book sales of the Fifty Shades totaled 11,623 copies in June, accounting for 9% of all book sold on Waterstones.com and led to a 26% uplift in Fiction sales and a 300% increase in Romance books.

We’re fully stocked - Because of high demand, many of our competitors have been struggling to keep stock on hand.  We’ve been managing stock levels closely to ensure a 24 hour turnaround on all the books in the trilogy.

New boxset coming soon - We’re excited about the number of pre orders we’ve had for the new Fifty Shades trilogy boxset.  To help you capitalise on the demand for this product, we’re offering it currently for just £17.99 – that’s a saving of £5.98! Use code: CW2512.

During July Waterstones is offering those with little ones to entertain an extra 10% off when they spend £15 on children’s books and to keep all members of the family happy, we’ve also got a fab offer giving 10% off £20 on travel guides and general travel books.

Please use the code BD7352 for 10% off £15 on children's books from the 2nd to the 22nd of July and AC1631 for 10% off £20 on travel books from the 16th to the 31st of July.

T&Cs: BD7352 only applies to books within Children's genre category and AC1631 only applies to books within Travel category on Waterstones.com. The offer only includes all print books and is therefore not applicable on the audio books, eBooks, eReaders or eReading accessories. Offer can be applied to both full price and discounted books. Offer only available at Waterstones.com, not in Waterstones stores. Single use only.


The Waterstones Affiliate Team

Tags: Advertiser promotion (95), Voucher Code (34), Retail (87)

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