Tradedoubler welcomes second wave of start-ups to The Zoo Project

posted by Sarah Spencer - Network Comms Manager28 Sep 2012

This week we announced the second round of successful applicants to The Zoo Project, our popular affiliate incubator scheme. The aim of the project has been for Tradedoubler to drive grass roots business growth and innovation in affiliate marketing by helping talented young firms to establish themselves. So far it has been a resounding success so its great to expand the project out to our latest batch of residents!

The latest successful residents are: LUX FIX, a members-only fashion site offering pop-up deals on this season’s must have pieces, curated by the designers themselves; HipSnip, a shopping Q&A and recommendation service that helps publishers and retailers build an engaged shopping community on their sites;, a personalised offers website that uses social ratings and personalisation to make it easier for consumers to save and share; Skeep which helps app developers build user retention and gain invaluable marketing exposure for their apps, and ReQQi which is redefining personal search through trust and recommendation, allowing users to search, discover and share the stuff they love with those they trust.

Dan Cohen, Market Unit Leader, Tradedoubler, said: “It’s exciting to welcome this new wave of innovators to The Zoo Project.  It’s especially rewarding to see that our call for mobile, social and e-commerce start-ups has attracted some really passionate entrepreneurs who are using new business models and technology to create exciting services for 21st century shoppers and retailers that have genuine revenue potential. 

“Our hope is that we are not only helping develop the next generation of affiliate companies, but also helping boost the British business sector by creating this hub of creativity, business innovation, expertise and success,” continued Cohen. 

The successful applicants were chosen by a panel of marketing and business experts, including senior representatives from Tesco’s, British Gas and BT. 

The Zoo Project residents will now each receive one year’s rent and rates-free office space at our prestigious central London UK headquarters in Victoria; mentoring by our affiliate marketing industry experts; access to major brand advertisers and partners and networking opportunities with other Zoo Project companies and industry entrepreneurs. 

Residents will also receive insight and guidance from The Zoo Project ‘dragons’, including Tim Jessop, marketing manager for online advertising at Tesco; Steve Wilson, head of online for British Gas Business; Dan Cohen, market unit leader at Tradedoubler; strategic advisor and digital agency mentor Mary Keane-Dawson; Matthew Wood, founder of the A4U affiliate marketing forums and serial entrepreneur Leo Harrison.

For more information please visit

I look forward to sharing more information and developments on The Zoo Project with you over the coming months, and we are all really really excited to have the latest residents on board!

Tags: The Zoo Project (28), News (268)

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