Tradedoubler Shortlisted Twice for New Media Age Awards

posted by Sarah Spencer - Network Comms Manager29 May 2012

Food and Photography Create Award-Winning Potential for Tradedoubler Clients – Tesco and Jessops

Tradedoubler Shortlisted Twice for New Media Age Awards  

London UK, 29 May 2012 – Tradedoubler, the performance marketing and technology company, has been shortlisted in the ‘Best Use of Affiliate Marketing’ category of the 2012 New Media Age Awards for its innovative and revenue-generating work for two of its long-term clients, Tesco and Jessops

Tradedoubler’s affiliate marketing programme for Tesco focussed on combining a technology world-first from Ingredo with a targeted focus on expanding Tesco’s core affiliate network to top quality recipe sites, visited by keen amateur cooks looking for new ideas.

Tradedoubler also gained a coveted shortlisting in the same category for its growing success in the photography market, driving affiliate sales for camera retailer Jessops.  Achievements included boosting overall online sales to a quarter of all sales (26 per cent), up from 22 per cent the previous year, with a 14 per cent increase in revenue driven by the affiliate channel.  Cross-channel marketing was integrated into the affiliate network programme and potential customers were encouraged to visit Jessop stores with Quidco Mobile App incentivised check-ins, to enable up-selling and cross-selling opportunities.

Rob Wilson, market unit leader, North West, Tradedoubler said:  “We are thrilled to be shortlisted twice for this award across very different product categories.  We are immensely proud of what we have achieved with both Tesco’s and Jessops and it is wonderful to see this recognised by the industry.  We’ll keep introducing new, intelligent technology solutions which deliver the services that drive sales for brands and the engagement and convenience that consumers are looking for.” 

The New Media Age Awards, now in their 16th year, aim to recognise innovation, creativity and tangible business benefits in the use of interactive media by organisations.

The double shortlisting confirms Tradedoubler’s status as a company that is at the forefront of best practice and innovation in affiliate marketing. The company helps more than 2,000 advertisers achieve their business goals, offering unrivalled, targeted access to 70 per cent of the European e-commerce audience through a network of over 140,000 active online publishers.

The winners of the New Media Awards will be announced on 28th June. 


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