Tradedoubler Shortlisted for Effective Mobile Marketing Award
posted by Sarah Spencer - Network Comms Manager • 26 Oct 2012
We are proud to announce that we have been shortlisted for Mobile Marketing Magazine Award’s ‘Most Effective Mobile Affiliate Campaign’ category for our innovative and revenue-generating work for one of the biggest beauty retailers on the high-street.
The campaign was designed to meet the high street challenge that all retailers are facing, now that the majority of UK consumers are armed with their own personal ‘shop assistant’ and research tool – their smartphone.
“We’ve created an extremely successful m-Affiliate programme that is driving footfall into our client’s high street stores and is fully integrated into its established online marketing activity,” says Neil Ranatunga, Head of Mobile UK for Tradedoubler.
Tradedoubler’s campaign successfully expanded the brand’s customer base and drove new customer acquisition, supporting their multi-channel brand strategy. Our development of accurate tracking and analysis of mobile affiliate activity has also been instrumental to the effectiveness of the campaign.
As a result, this campaign was shortlisted from over 200 entries from leading brands and agencies around the world. The 2012 Effective Mobile Marketing Awards ceremony will take place on 29 November at the London Film Museum.
We were the first pan-European network to offer an integrated e-commerce and m-commerce affiliate offering to help our advertisers extend their online programmes to meet consumers’ desire to research and buy via their mobile devices.
Valuable insights into the mobile commerce opportunity can be found in Tradedoubler’s white paper, Mobile & You, available for download - www.tradedoubler.com/shopping-on-mobile.