Tradedoubler Launches Industry Expert program to Drive Publisher Engagement
posted by Sarah Spencer - Network Comms Manager • 28 Feb 2013
Tradedoubler continues to show its commitment to its extensive UK publisher base by launching affiliate marketing's first Industry Expert program.
Having already won awards for Best Publisher Support and Publishers' Choice of Network at the 2012 Performance Awards, Tradedoubler sees the launch of this new initiative as the next step in its publisher engagement program. Following direct feedback obtained from publishers, Tradedoubler identified that more can be done by networks to help publishers integrate with advertisers, either individually or en masse.
The Tradedoubler Industry Expert program identifies sector experts from within its award-winning Publisher Development team for Fashion & Health and Beauty; Retail & Sports; Travel & Insurance; Mobile; Gaming & Gambling; Consumer Electronics; Media & Entertainment; Finance and Food & Drink.
Each sector expert will act as a key contact for publishers interested in discussing any aspect of their affiliate programs. Additionally, publishers can also receive detailed quarterly reports on each sector to help plan their promotional activities as well as receiving tailored advice on program promotion to increase revenues.
Please visit Tradedoubler publisher team page for a full list of sectors and contact details.
The Industry Expert program will also include a series of sector-specific events. The first being Tradedoubler Fashion Connect, an invite-only event being held at IAB UK in March for publishers and advertisers. Fashion Connect will cover the latest research on trends, the international opportunity and how fashion sales are increasingly being driven by the mobile and social effect.
“We’re building on our two publisher-voted award wins in 2012 with a real focus on publisher engagement throughout 2013 and beyond,” says Andrew Copeland, Network Director North West, Tradedoubler. “Our Industry Expert program offers clear and expertguidance to our publishers on industry sectors where we have experience of generating millions of pounds of incremental revenue every day for our clients".
“By continuing our industry-leading approach to building publisher relationships, we expect this new initiative to add substantially to the variety of publishers active on the Tradedoubler network,” continues Copeland.
The Industry Expert programme is underpinned by a dedicated Publisher Support Team, responsible for handling any general network related questions in a quick and efficient manner. Publishers can contact Publisher Support on firstname.lastname@example.org.