The Zoo Project: LUX FIX presents London Fashion Week

posted by The Zoo Project 12 Feb 2014

London Fashion Week is undoubtedly one of the capitals most glamorous events. With fashion shows, celebrity packed front rows, bloggers, models and fashion editors sashaying around Somerset House and enough photographers to rival a film premier, LFW is a fashionista’s dream. The big name brands such as Burberry, Mulberry and Topshop tend to draw the most media attention yet as well as the supermodel filled catwalks and glitzy press events there are also a multitude of small companies, under-the-radar labels and cutting-edge new designers looking to do business at LFW. With February’s fashion week just days away here are some of the small, independent and unique brands Lux-Fix is looking forward to running into this LFW.  

One of the most intriguing showrooms at London Fashion Week is Esthetica, a showcase for ethical brands. Lux-Fix stocked accessories brand Bottletop is one of the brands exhibiting at Esthetica; their handcrafted designs are made from recycled components and produced fairly in Brazil. Bottletop bags are unique and contemporary but also stylish and wearable.

23 year old jewellery designer Daisy Knights launched her eponymous label after graduating from Central Saint Martins and her pieces have already been sported by celebrities such as Rihanna and Alexa Chung. Her work is free spirited and even a little edgy in places yet it is also feminine, fashionable and utterly desirable.

Founded by Negarin Sadr womenswear label Negarin creates stylish, contemporary clothing for the discerning style lover. Negarin’s pieces are unique but mature; this is clothing designed for the busy modern woman. Fashionable but fuss free Negarin is certainly a brand to watch.

Designer Olivia Von Halle founded her luxury nightwear label in 2011; her beautifully cut silk pyjamas mix British eccentricity with the glamour of yesteryear.  These pyjamas are both fun and sexy, an irresistible combination.

Paper London is a brand that really typifies the creative spirit of many of the capitals’ up and coming fashion companies. Their dynamic, fashion forward designs and clean silhouettes are striking yet wearable, modern and sleek yet feminine and luxurious.

Fashion designer Zoe Jordan draws inspiration from a childhood spent in exotic locations such as New York, Hong Kong and Andalusia. Zoe’s eponymous brand is based in the heart of Chelsea and focuses on producing fresh, relevant clothing that women actually want to wear.  This is fashionable clothing that requires minimal effort yet is still wonderfully attractive and accessible.

Lux Fix, Hannah Balsdon 

Tags: News (267), The Zoo Project (28), Fashion (69)

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