Networkplay partners Tradedoubler with to offer performance marketing solutions
posted by Marie Dalton - Head of European Marketing • 17 Apr 2014
Digital media company, Networkplay, has announced an exclusive partnership in India with Europe's performance marketing network, Tradedoubler, to offer performance marketing and targeting solutions to advertisers and publishers.
The partnership will provide advertisers and publishers in India with a market-leading tracking solution that spans a range of products and devices, including mobile. This opens up new opportunities within the rapidly developing mobile performance marketing eco-system. Customers will also be able to track the online redemption of offline promotions with an enhanced coupon tracking system. And for publishers, the automated feed delivery system will ease the process of integrating products matching their user's interests. Sajal Gupta, Director Networkplay, said, "our partnership with Tradedoubler will enable us to offer market-leading technology solutions to Indian retailers seeking to maximise online revenue generation."
Commenting on their partnership with Networkplay, Nick Morris, Head of Technology, Tradedoubler said, "We believe our market-leading technology, coupled with Networkplay's experience and leverage in the area of online marketing is the perfect combination to drive growth in a fast-paced performance market like India."