Video: Is Mobile an Opportunity or a Threat for Retail?

posted by Sarah Spencer - Network Comms Manager17 Oct 2012

Jane Turner, Head of Market Intelligence at Tradedoubler provides some great advice for retailers on how they can make the most of m-commerce in this video. The video is the first of a two-part mini-series in conjunction with AppBeat.

An astounding 70% of smartphone owners use their phones for research on the go. As Jane explains, this represents an exciting new opportunity for retailers to harness the power of their customers’ beloved devices and incentivise potential customers at the point of purchase. For example, when potential Orange customers are in-store, they’re likely searching for better O2 deals at the same time. This video explores how retailers like Orange use mobile to come out on top.

Keep visiting the Tradedoubler blog and follow us on twitter for more tips, advice and musings on all things affiliate!

Tags: News (166), Retail (56), Mobile (25), Research (27)

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