IAB Launches “The Big Mobile Handbook 2012”

posted by Sarah Spencer - Network Comms Manager15 Nov 2012

The IAB (Internet Advertising Bureau) has just published their definitive guide to mobile commerce “The Big Mobile Handbook”.

The handbook, which is available to download from here, is designed to bring together everything you need to know about mobile from the ground up. So, whether you are new to mobile or a pro, there is something for everyone. The handbook features leading experts in the mobile industry including the “affiliate marketing” section from page 23-25, which is written by Tradedoubler’s Head of Mobile, Neil Ranatunga. The handbook also includes commentary on measuring mobile, m-commerce, advertising on mobile, integrating mobile and the future of mobile.

Tradedoubler is committed to helping all of our clients and publishers make the most of the mobile space and are leading the way in the m-commerce affiliate space with our innovative mobile affiliate platform.

Earlier this week we announced our move into the app space, making Tradedoubler the first network to bring the performance marketing model to the lucrative app market place. This new offering enables advertisers to focus their app marketing campaigns on a performance business model, to significantly cut wastage and to boost Return on Investment. Read more about this here.

We have put significant resource behind our mobile platform to make sure our clients m-commerce activities thrive, if you would like to enquire about how Tradedoubler can assist you with your mobile plans, please contact The Head of Mobile UK&Ireland,  Neil Ranatunga.

We look forward to sharing more exciting updates; you can find further useful information on our mobile category of the Tradedoubler blog.

Tags: News (268), Mobile (32), Research (32)

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