The IAB’s Affiliate Marketing Council’s Consumer Transparency Framework was released this week. The guidance – known as the ‘Framework’ – is part of the IAB Affiliate Marketing Council’s five point plan to develop and implement specific actions, and provide on-going advice and guidance, to promote transparency and consumer control in affiliate marketing.
The Framework has been released to help establish a consistent industry approach as well as assist affiliates in particular, many of whom are small businesses, who might not have internal expertise and resources to draw upon.
• Contains background to the revised privacy law;
• Indicates a stepped approach to compliance;
• Includes guidance on how a publisher should conduct a cookie audit on their website; and
• Highlights what publishers need to communicate to consumers about what data is collected and used and why.
The IAB is likely to update this material in line with latest ICO advice, so keep checking back for the latest guidance.
Download the Affiliate Marketing Council’s Consumer Transparency Framework Guide
Network Communication Manager