How Tradedoubler have strived to be your affiliate network of choice in 2013

posted by Sarah Spencer - Network Comms Manager01 Mar 2013

Voting is now open for the 2013 Performance Marketing Awards and you can cast your votes here.

Our efforts in 2012 were recognised and Tradedoubler won both of the publisher-voted awards. In 2012 TradeDoubler drastically changed its publisher support and development teams both in the UK and internationally, and we strongly believe we now have the right structure as a network to meet the needs of every type of affiliate.

We hope that the combination of our improved service levels, changes and innovations outlined below will earn your vote once again in these coveted awards for 2013.


How Tradedoubler have strived to be your affiliate network of choice in 2013

 

  • The Industry Expert Program: Today we announced the launch of our latest project which is the first of its kind in the industry. The Tradedoubler Industry Expert program identifies sector experts from within its award-winning Publisher Development team.

  • The Zoo Project: In March, we launched the Zoo Project, our in house incubator which now houses 10 start-up publisher businesses. Since launching the project we've had some incredible successes. It's exciting, we get a real kick of watching them grow and celebrating their victories and wins.

  • Proactive publisher account management: including QBR's for top affiliates and new entrants from the largest publisher team in the industry.

  • Dedicated new publisher and international publisher managers: Helping to grow new publishers on the network and to help publishers replicate success across territories.

  • Introduction of Quarterly Network Events: We now hold our annual event Connect along with quartely themed events such as fashion and travel connect to provide networking opportunities for our client and publishers

  • Mobile Platform: We are working with our clients in the mobile space and have conducted a lot of insightful mobile research over the last year. In November, we were awarded the Effective Mobile Marketing Award for Most Effective Mobile Affiliate Solution for our work with The Body Shop.

Tags: News (172), Publisher Support (19), Publishers (37)

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