Brady Corporation launch two new programs with Tradedoubler!

posted by Edith Batchelor - Account Manager23 Aug 2012

Brady Corporation Ltd have launched some brand new affiliate programs on the network - if you are already promoting SafetyShop (201663) then these programs will also be perfect for you!


Welco (Program ID 224236)



About Welco

Welco is a division of the Brady Corporation, one of Europe’s leading workplace equipment providers. Our purpose is to save you time and your organisation money by providing you with everything you might need for the working environment.

We offer in excess of 40,000 products and equipment throughout our catalogues and website so that you can focus on the important things at work. Using Welco will link you to hundreds of top quality original equipment manufacturers at the very best prices.

Info for Publishers

If you choose to join our Welco affiliate programme you will be given the opportunity to earn 4% on every sale you generate. All of our banners aim to entice the customer by offering free delivery on every order and new promotions will be added and updated on a monthly basis.

The Welco Journey

With over 65 years of experience and sourcing expertise you have the assurance that we are fully committed to providing you with the highest quality products, when you need them at the best prices.

The company was formed in 1945 by Pat Welch, an entrepreneur from Edgbaston who started out by selling storage and handling equipment.

Throughout the twentieth century, Welconstruct grew into a large and successful organization with many different divisions, such as Welconstruct Interiors, Welconstruct Customer Solutions and Welconstruct Projects, with the flagship being Birmingham based Welconstruct Distribution, the catalogue supplier of industrial workplace equipment.

Welconstruct experienced frequent acquisitions and restructuring - at one time we were known under Grimmitt Holdings and then subsequently the Welconstruct Group.

In 2006, Welconstruct was subject to a management buy-out which resulted in a restructuring exercise in which Welconstruct Distribution was re-branded to Welco. By this time, Welco had developed three market specific catalogues - the industrial and commercial Big Book, the Education Catalogue and the Health catalogue.

Welco was acquired in 2009 by Brady Corporation (NYSE:BRC), an international manufacturer and marketer of identification products and industrial workplace solutions, giving Welco access to thousands more products in stock, offering free mainland delivery to all UK customers.


Seton (Program ID 224235)



About Seton
Established in 1956 Seton is today one of the world’s leading manufacturers and high service level distributors of health & safety and facilities management solutions. With businesses in 18 countries, Seton ships millions of orders worldwide to over 500,000 customers every year .

With health & safety laws and regulations becoming ever more complex and cumbersome for business, our aim is to make understanding the legislation easy for our customers and supply innovative practical solutions that ensure compliance and, more importantly, keep workplaces safe, secure and efficient.

How does Seton make compliance easy?

Expert advice, friendly staff and prompt delivery
Legislation Watch membership for only £99 per annum
UK based call centre with knowledgeable specialists
We’ll find anything for you through our Quotes & Specials team
Over 60,000 products available, many manufactured by us in the UK
£500 instant credit account for all new customers
No Minimum Order Quantity
Competitive pricing on every day essentials
96% of customers feedback is positive

Info for Publishers

If you choose to join our Seton affiliate programme you will be given the opportunity to earn 4% on every sale you generate. All of our banners aim to entice the customer by offering Free delivery on every order over £50 and new and exciting promotions including, discount, free gifts and special product offers will be updated on a monthly basis.

History of Seton

Founded in 1956, the Seton Nameplate Corporation was established by Fenmore R. Seton in the US, now forming part of the Brady Corporation and serving as one of the leading suppliers of health and safety products in the world.


To join the programs, please apply to them in the interface and email Response.Team.UK@Tradedoubler.com with any questions.

Also keep your eye out for another of their brands, PureSafety, launching on the network soon!

Tags: New Affiliate Programmes (155), Services (16)

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