Agency Networking Afternoon

posted by David Ayre - Account Director22 May 2013

Agency Networking Afternoon

Yesterday saw Tradedoubler’s first agency networking day in our Victoria offices. The event was a huge success and loads of connections were made. Representatives from agencies including Summit Media, NonStopConsulting, LBi, MEC, Lockerroom and Carat attended the event which ran all afternoon and into the evening.

Agency Event at Tradedoubler

The event kicked off with a presentation to the agency contacts from Nick Fletcher (Head of Client Strategy) of our latest industry research: Performance Marketing: From first impression to last click and a short Q&A session for Nick into the insights. (Further information can be sent round on request, e-mail david.ayre@tradedoubler.com)

Following this introduction, the agencies set themselves up in our meeting rooms and met for 30 minutes with publishers including Ve Interactive, VoucherCloud, Quidco, Salescycle, myThings & Supersonic Ads. The meetings gave an overview of the affiliate’s business model and led onto open discussions about the opportunities that they can bring to the agencies as a whole. In keeping with our strategy to encourage utilisation of a range of marketing techniques in our client’s affiliate programmes, the range of different types of publishers meant that the agencies gained an overall view of the affiliate market space with no particular focus on one category.

Agency Event at Tradedoubler

The meetings didn’t include any representative from Tradedoubler, so allowed for an open discussion between the publishers and the agency around all opportunities and how the publishers can support the agencies in the growth of all their programmes.

Affiliate Account Manager, Christine Torlay from NonStopConsulting #nsci_uk said of the event “We had a fantastic time at the event which was very informative for all of us and proved to be extremely useful meeting with the publishers. Tradedoubler were lovely in hosting and made us all feel very welcome”

Obviously, being an affiliate industry event, we finished off with a couple of small beverages in Tradedoubler’s local public watering hole and networked the night away J

Thanks to all the publishers and agencies who came to the event and made it such a success – we are holding another one on 4th June which I am in the process of organising which should be just as insightful and successful as this one.

There will be more in the coming months, if you want more information or would like to be included in a future event please e-mail me directly  - david.ayre@tradedoubler.com

Tags: News (174), Publishers (37)

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