Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Internacionale Launches on Tradedoubler Network

posted by Marie Dalton - Head of European Marketing29 Nov 2013

Internacionale is a British clothing retailer with around 90 stores throughout the UK. Its transactional website launched in the spring of 2012 and offers a range of fashion led women’s clothing.
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Tags: News (174), Retail (60), Fashion (57)

Peter Hahn Launches on Tradedoubler Network

posted by Marie Dalton - Head of European Marketing28 Nov 2013

Peter Hahn stands for fashion that is both modern and at the same time timelessly beautiful, and of the best quality.
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Tags: News (174), Fashion (57)

Tradedoubler are pleased to announce the Launch of Cadenzza on the Network!

posted by Marie Dalton - Head of European Marketing28 Nov 2013

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Launched in 2012, Cadenzza is a multi-brand fashion jewellry retail concept that follows the philosophy “jewellry isn’t just for special occasions – it’s for making every occasion special”.
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Tags: News (174), Retail (60), Fashion (57)

Breaking the perpetual discounting habit

posted by Andrew Copeland - Network Director, North West27 Nov 2013

Retailers who join in with perpetual discounting to win consumer share can run the risk of decreasing their recommended retail price (RRP) in the long-term. For example, voucher code discounts drive sales volume but when offered to the consumer too often, they build-up an expectance of the brand and the discount benefit can become diluted. Instead, retailers need to delight their consumers with an intelligently thought out discount rather than encourage them to expect a discounted rate.
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Tags: News (174), Research (28), Retail (60)

Snapfish Launches on Tradedoubler

posted by Marie Dalton - Head of European Marketing26 Nov 2013

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Snapfish (ID 242609) is a leading online photo service with more than 90 million members and one billion unique photos stored online. The fastest growing online photo printing service in the UK.
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Tags: News (174)