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All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Marketing’s ‘Best-Kept Secret’ is now out of the bag

posted by Dan Cohen - Regional Director22 Jan 2013

It’s a ground-breaking day for the Online Performance Marketing sector. The Internet Advertising Bureau UK ( IAB) and PWC have come together to prove that marketing’s ‘best-kept secret’ – performance marketing – is generating £11 of revenue for every £1 invested – contributing a massive £9bn in sales.
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Tags: News (238), Research (29)

Zoo Residents come together to collaborate on exciting new travel venture

posted by Marie Dalton - Head of European Marketing21 Jan 2013

Zoo Residents come together to develop exciting new travel site - www.infinitiyswimmingpools.co.uk
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Tags: News (238), The Zoo Project (27), Travel (49)

Top 10 Performance Marketing Technologies for 2013 - Part Two

posted by TradedoublerUK18 Jan 2013

On Wednesday, I kicked off my look at which marketing technologies, companies and trends I believe are going to make a big impact on the performance marketing sector in 2013. I covered device bridging; pre-targeting and second screening and here are the next three for you to reflect on and see if you agree with me.
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Tags: News (238), Technology (40)

Cyprus Premier Holidays launches with TradeDoubler today

posted by Chetna Vadukul - Senior Account Manager17 Jan 2013

The Cyprus Premier Holidays affiliate programme launches with Tradedoubler today. Please join today by logging into your publisher account and searching for program ID: 230219
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Tags: New Affiliate Programmes (200), Travel (49)

Top 10 Performance Marketing Technologies for 2013 - Part One

posted by TradedoublerUK16 Jan 2013

After a phenomenally exciting and volatile 2012, it’s clear that 2013 is off to an equally unpredictable start. But in a brave attempt to look into the future, I’m taking a look at which marketing technologies, companies and trends I believe we’ll surely see more of over the next 12 months. With a long list of 10 – here are the first three for your consideration!
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Tags: News (238), Technology (40)