Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Performance metrics that every retail affiliate should track

posted by Tom Rickey - Publisher Account Director22 Mar 2013

Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
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Tags: News (256), Publisher Support (20), Retail (80), Fashion (67)

How M-commerce is impacting Affiliate marketing

posted by Amy Lucas - Account Director22 Mar 2013

53% of Mobile consumers who researched purchases actually convert on their mobile device, which means that Advertisers can no longer ignore the importance of M-Commerce. We highlight three essential points to consider when designing your Mobile strategy.
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Tags: News (256), Mobile (32), Research (31)

How to find the right affiliate network for your clients.

posted by David Ayre - Account Director21 Mar 2013

The affiliate network selection can be a confusing process for agencies. Increasing client revenue and enhancing brand/product visibility are priorities for every business. Our Agency director David Ayre discusses the essential selection criteria you should consider when looking for a new affiliate partner.
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Tags: News (256), Services (27)

How travel affiliates can convert Mobile customers.

posted by Adam Abdo - Publisher Development Manager21 Mar 2013

With 40% of travelers converting using mobile browsers, M-commerce is a growing acquisition channel for travel brands. Our top 3 tips for mobile traffic conversion will help affiliates improve their affiliate program performance.
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Tags: News (256), Travel (53), Travel (41), Publishers (42)

Our thoughts on the Mobile World Congress 2013

posted by Magnus Engvall16 Mar 2013

We sent our Head of Mobile, Nordics to the World Mobile Congress to uncover the latest trends and innovations in the field of integrated Content and Services, connectivity and screen mirroring
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Tags: News (256), Mobile (32), Telecoms (6), Technology (44)