Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Fashion Connect 2013

posted by Vicky Bruce - International Publisher Manager25 Mar 2013

Once again, Tradedoubler organized Fashion Connect. An invite-only Fashion and E-commerce event where advertisers, publishers and industry experts come together to learn and share the latest developments within the Fashion performance marketing space. This year’s topics included an exclusive insight into how performance marketing channels are increasingly influencing Fashion consumer behavior, the requirements for international expansion and how a shopping cart abandonment strategy could increase conversion by up to 20%.
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Tags: News (255)

Cakepoker Launches on Tradedoubler!

posted by Ella Justesen - Response Executive25 Mar 2013 is one of the most innovative poker/game rooms in the world. Find out how you can benefit from promoting the Cakepoker affiliate program on Tradedoubler.
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Tags: New Affiliate Programmes (214), Gaming (25), Entertainment (48)

Only-apartments Launches on Tradedoubler

posted by Ella Justesen - Response Executive22 Mar 2013

Find out about Tradedoubler's latest travel affiliate programme to join the network, Only-apartments. Apply to the program and earn 10% commission on impressions and 25% on sales!
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Tags: New Affiliate Programmes (214), Travel (53)

Performance metrics that every retail affiliate should track

posted by Tom Rickey - Publisher Account Director22 Mar 2013

Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
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Tags: News (255), Publisher Support (20), Retail (80), Fashion (66)

How M-commerce is impacting Affiliate marketing

posted by Amy Lucas - Account Director22 Mar 2013

53% of Mobile consumers who researched purchases actually convert on their mobile device, which means that Advertisers can no longer ignore the importance of M-Commerce. We highlight three essential points to consider when designing your Mobile strategy.
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Tags: News (255), Mobile (32), Research (31)