All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Marie Dalton - Head of European Marketing • 11 Mar 2013
In keeping with our current Fashion Focus we uncover how the girls from LUX FIX, found a gap in the ever growing 'ecom-lux' market.
posted by Joe Green - Business Development Manager • 07 Mar 2013
Driving sales performance through apps has been a hot Mobile trend for the past few years with retailers showing tremendous results. Now for the first time, these results can be achieved on a performance model, reducing the risks associated with the impression and click models.
posted by Neil Ranatunga - Head of Mobile UK • 06 Mar 2013
For the first time, Tradedoubler’s mobile affiliate programme allows helps advertisers and publishers to drive app downloads, increase customer engagement and generate leads and sales through the performance marketing model. Winner.com’s will be the first affiliate programme offering commission to affiliates for driving users to the app store for download and engagement on either smartphone or tablet.
posted by Chris Russell-Smith - Sales & Agency Director • 05 Mar 2013
Our research demonstrates how three different variables could impact the profitability of your mobile customers. Leverage the relationship your consumers have with their mobile devices in order to increase the lifetime value of a mobile consumer.
posted by Sarah Spencer - Network Comms Manager • 01 Mar 2013
Voting is now open for the 2013 Performance Marketing Awards. We hope that the combination of our improved service levels, changes and innovations outlined in this post will earn your vote once again in these coveted awards.