All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Dan Cohen - Regional Director, North West • 22 Jan 2013
It’s a ground-breaking day for the Online Performance Marketing sector. The Internet Advertising Bureau UK ( IAB) and PWC have come together to prove that marketing’s ‘best-kept secret’ – performance marketing – is generating £11 of revenue for every £1 invested – contributing a massive £9bn in sales.
posted by Marie Dalton - Head of European Marketing • 21 Jan 2013
Zoo Residents come together to develop exciting new travel site - www.infinitiyswimmingpools.co.uk
posted by TradedoublerUK • 18 Jan 2013
On Wednesday, I kicked off my look at which marketing technologies, companies and trends I believe are going to make a big impact on the performance marketing sector in 2013. I covered device bridging; pre-targeting and second screening and here are the next three for you to reflect on and see if you agree with me.
posted by Chetna Vadukul - Senior Account Manager • 17 Jan 2013
The Cyprus Premier Holidays affiliate programme launches with Tradedoubler today. Please join today by logging into your publisher account and searching for program ID: 230219
posted by TradedoublerUK • 16 Jan 2013
After a phenomenally exciting and volatile 2012, it’s clear that 2013 is off to an equally unpredictable start. But in a brave attempt to look into the future, I’m taking a look at which marketing technologies, companies and trends I believe we’ll surely see more of over the next 12 months. With a long list of 10 – here are the first three for your consideration!