All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Tom Rickey - Publisher Account Director • 22 Mar 2013
Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
posted by Amy Lucas - Account Director • 22 Mar 2013
53% of Mobile consumers who researched purchases actually convert on their mobile device, which means that Advertisers can no longer ignore the importance of M-Commerce. We highlight three essential points to consider when designing your Mobile strategy.
posted by David Ayre - Account Director • 21 Mar 2013
The affiliate network selection can be a confusing process for agencies. Increasing client revenue and enhancing brand/product visibility are priorities for every business. Our Agency director David Ayre discusses the essential selection criteria you should consider when looking for a new affiliate partner.
posted by Adam Abdo - Publisher Development Manager • 21 Mar 2013
With 40% of travelers converting using mobile browsers, M-commerce is a growing acquisition channel for travel brands. Our top 3 tips for mobile traffic conversion will help affiliates improve their affiliate program performance.
posted by Magnus Engvall • 16 Mar 2013
We sent our Head of Mobile, Nordics to the World Mobile Congress to uncover the latest trends and innovations in the field of integrated Content and Services, connectivity and screen mirroring