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All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Top 10 Performance Marketing Technologies for 2013 – Part Three

posted by TradedoublerUK23 Jan 2013

Here is my final blogpost on which performance marketing technologies, trends and companies we should all be keeping an eye on over the coming year.
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Tags: News (166), Research (27), Technology (31)

Marketing’s ‘Best-Kept Secret’ is now out of the bag

posted by Dan Cohen - Regional Director, North West22 Jan 2013

It’s a ground-breaking day for the Online Performance Marketing sector. The Internet Advertising Bureau UK ( IAB) and PWC have come together to prove that marketing’s ‘best-kept secret’ – performance marketing – is generating £11 of revenue for every £1 invested – contributing a massive £9bn in sales.
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Tags: News (166), Research (27)

Zoo Residents come together to collaborate on exciting new travel venture

posted by Marie Dalton - Head of European Marketing21 Jan 2013

Zoo Residents come together to develop exciting new travel site - www.infinitiyswimmingpools.co.uk
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Tags: News (166), The Zoo Project (21), Travel (36)

Top 10 Performance Marketing Technologies for 2013 - Part Two

posted by TradedoublerUK18 Jan 2013

On Wednesday, I kicked off my look at which marketing technologies, companies and trends I believe are going to make a big impact on the performance marketing sector in 2013. I covered device bridging; pre-targeting and second screening and here are the next three for you to reflect on and see if you agree with me.
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Tags: News (166), Technology (31)

Cyprus Premier Holidays launches with TradeDoubler today

posted by Chetna Vadukul - Senior Account Manager17 Jan 2013

The Cyprus Premier Holidays affiliate programme launches with Tradedoubler today. Please join today by logging into your publisher account and searching for program ID: 230219
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Tags: New Affiliate Programmes (149), Travel (36)