Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

A Q&A with SaleCycle – The Cart Recovery Specialists

posted by Adam Abdo - Publisher Development Manager11 Mar 2013

SaleCylce have just released their "7 Steps to Cart Recovery Success" - a guide to the perfect basket abandonment email. We take this opportunity to catch up with SaleCycle to see how they can benefit your affiliate business.
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Tags: News (173), Research (28), Publishers (37)

FASHION CONNECT: 'The Story behind LUX FIX'

posted by Marie Dalton - Head of European Marketing11 Mar 2013

In keeping with our current Fashion Focus we uncover how the girls from LUX FIX, found a gap in the ever growing 'ecom-lux' market.
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Tags: News (173), The Zoo Project (22), Fashion (57)

The Rise Of Affiliate Marketing For Mobile Apps

posted by Joe Green - Business Development Manager07 Mar 2013

Driving sales performance through apps has been a hot Mobile trend for the past few years with retailers showing tremendous results. Now for the first time, these results can be achieved on a performance model, reducing the risks associated with the impression and click models.
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Tags: News (173), Mobile (26), Gaming (16), Technology (32)

Tradedoubler Introduces First App-Only Affiliate Program with Winner.com

posted by Neil Ranatunga - Head of Mobile UK06 Mar 2013

For the first time, Tradedoubler’s mobile affiliate programme allows helps advertisers and publishers to drive app downloads, increase customer engagement and generate leads and sales through the performance marketing model. Winner.com’s will be the first affiliate programme offering commission to affiliates for driving users to the app store for download and engagement on either smartphone or tablet.
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Tags: News (173), Mobile (26), Gaming (16)

Performance Marketing; are mobile customers more valuable?

posted by Chris Russell-Smith - Sales & Agency Director05 Mar 2013

Our research demonstrates how three different variables could impact the profitability of your mobile customers. Leverage the relationship your consumers have with their mobile devices in order to increase the lifetime value of a mobile consumer.
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Tags: News (173), Mobile (26), Research (28)