All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Vicky Bruce - International Publisher Manager • 25 Mar 2013
Once again, Tradedoubler organized Fashion Connect. An invite-only Fashion and E-commerce event where advertisers, publishers and industry experts come together to learn and share the latest developments within the Fashion performance marketing space.
This year’s topics included an exclusive insight into how performance marketing channels are increasingly influencing Fashion consumer behavior, the requirements for international expansion and how a shopping cart abandonment strategy could increase conversion by up to 20%.
posted by Ella Justesen - Response Executive • 25 Mar 2013
Cakepoker.eu is one of the most innovative poker/game rooms in the world. Find out how you can benefit from promoting the Cakepoker affiliate program on Tradedoubler.
posted by Ella Justesen - Response Executive • 22 Mar 2013
Find out about Tradedoubler's latest travel affiliate programme to join the network, Only-apartments. Apply to the program and earn 10% commission on impressions and 25% on sales!
posted by Tom Rickey - Publisher Account Director • 22 Mar 2013
Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
posted by Amy Lucas - Account Manager • 22 Mar 2013
53% of Mobile consumers who researched purchases actually convert on their mobile device, which means that Advertisers can no longer ignore the importance of M-Commerce. We highlight three essential points to consider when designing your Mobile strategy.