All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Francis Cooney - Product Owner • 20 Jul 2015
Data is at the heart of the modern marketer’s tool kit, but big data can result in an analysis nightmare! Gone are the days of analysing results post-campaign, to deliver optimal return on investment, campaigns need to be scrutinised and optimised in real-time.
posted by Forida Begum - Senior Publisher Manager • 17 Jul 2015
Performance marketing is a low risk way for advertisers to build awareness, showcase products/services and drive sales, on a simple commission based referral system. Many publishers run performance marketing programmes and generate significant revenue from doing so, here are our top tips for publishers to maximise their ROI of their performance marketing activities.
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