All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Amy Lucas - Account Manager • 22 Mar 2013 • 0 comments
53% of Mobile consumers who researched purchases actually convert on their mobile device, which means that Advertisers can no longer ignore the importance of M-Commerce. We highlight three essential points to consider when designing your Mobile strategy.
posted by David Ayre - Account Director • 21 Mar 2013 • 0 comments
The affiliate network selection can be a confusing process for agencies. Increasing client revenue and enhancing brand/product visibility are priorities for every business. Our Agency director David Ayre discusses the essential selection criteria you should consider when looking for a new affiliate partner.
posted by Adam Abdo - Publisher Development Manager • 21 Mar 2013 • 0 comments
With 40% of travelers converting using mobile browsers, M-commerce is a growing acquisition channel for travel brands. Our top 3 tips for mobile traffic conversion will help affiliates improve their affiliate program performance.
posted by Magnus Engvall • 16 Mar 2013 • 0 comments
We sent our Head of Mobile, Nordics to the World Mobile Congress to uncover the latest trends and innovations in the field of integrated Content and Services, connectivity and screen mirroring
posted by Marie Dalton - Head of European Marketing • 14 Mar 2013 • 0 comments
Recent research conducted by Zoo resident ilikeoffers gives insight into the opportunites for fashion brands to engage with celebrity fans.