Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Tradedoubler is first major brand to implement In-App tracking

posted by TradedoublerUK23 Jul 2013

Mobile channels are transforming the consumer’s shopping experience, as consumers are increasingly turning to their smartphones and tablets during their user journey to conversion. That shift has resulted in rapidly increasing mobile traffic and sales within the Tradedoubler network. Performance marketing sites and apps play a key role for those who purchase online through mobile devices. That’s why Tradedoubler’s app marketing solution has expanded the performance marketing model to the app space.
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Tags: News (166), Mobile (25), Technology (31)

Fashion brands turn to affiliate marketing for ROI

posted by Sumayyah Hussain 15 Jul 2013

In Q1 2013 according to Bloomberg, one of the biggest UK online fashion retailer announced a 37%...
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Tags: News (166), Research (27), Retail (56), Fashion (57)

ZLZ launches on Tradedoubler!

posted by Connie Li - Advertiser Response Team Leader11 Jul 2013

ZLZ.com is a global online retailer for women's clothing that has orientated itself as a leading e-marketplace by offering customers with wide and better products selection, competitive price, superior customer services, and a safe and efficient e-procurement platform to streamline the purchasing process.
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Publisher Newsletter: British Summer Special!

posted by Sarah Spencer - Network Comms Manager05 Jul 2013

The combination of tense Wimbledon matches, festivals galore and some much needed hot weather between the clouds and showers can only mean one thing – it’s the Great British Summer time! Therefore, in this month’s publisher newsletter we have sourced all the best summer offers for you to promote this season!
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Tags: News (166), Advertiser promotion (78), Research (27), New Affiliate Programmes (149), Voucher Code (28), Publishers (36)

The Zoo Project: Spotlight on StyleNest Founder

posted by Marie Dalton - Head of European Marketing25 Jun 2013

Hannah started her career in fashion and beauty journalism at The Sunday Telegraph’s Stella Magazine. She then went onto become the Fashion & Beauty Editor of Red Online. In September 2011 she launched StyleNest, 6 months later StyleNest were selected to join our start-up incubator the Zoo Project. Hannah has recently been nominated for Online Fashion Journalist Of The Year, up against Editors from Vogue, Elle and Cosmpolitan.
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Tags: News (166), The Zoo Project (21), Health and Beauty (24), Fashion (57)