Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Unleashing the full potential of voucher codes

posted by Dan Cohen - Regional Director, North West02 Dec 2013

Following the successful launch of Tradedoubler Voucher & Promotions Codes last year we have now launched a new integrated feature – Tradedoubler Voucher Code Tracking . One of the main challenges with voucher code campaigns are unauthorised publishers using exclusive voucher codes, so how did we go about creating a solution that prevented this?
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Tags: News (181), Voucher Code (30)

Internacionale Launches on Tradedoubler Network

posted by Marie Dalton - Head of European Marketing29 Nov 2013

Internacionale is a British clothing retailer with around 90 stores throughout the UK. Its transactional website launched in the spring of 2012 and offers a range of fashion led women’s clothing.
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Tags: News (181), Retail (60), Fashion (57)

Peter Hahn Launches on Tradedoubler Network

posted by Marie Dalton - Head of European Marketing28 Nov 2013

Peter Hahn stands for fashion that is both modern and at the same time timelessly beautiful, and of the best quality.
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Tags: News (181), Fashion (57)

Tradedoubler are pleased to announce the Launch of Cadenzza on the Network!

posted by Marie Dalton - Head of European Marketing28 Nov 2013

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Launched in 2012, Cadenzza is a multi-brand fashion jewellry retail concept that follows the philosophy “jewellry isn’t just for special occasions – it’s for making every occasion special”.
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Tags: News (181), Retail (60), Fashion (57)

Breaking the perpetual discounting habit

posted by Andrew Copeland - Network Director, North West27 Nov 2013

Retailers who join in with perpetual discounting to win consumer share can run the risk of decreasing their recommended retail price (RRP) in the long-term. For example, voucher code discounts drive sales volume but when offered to the consumer too often, they build-up an expectance of the brand and the discount benefit can become diluted. Instead, retailers need to delight their consumers with an intelligently thought out discount rather than encourage them to expect a discounted rate.
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Tags: News (181), Research (28), Retail (60)