All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
• 06 Nov 2015
The digital marketing environment is changing rapidly. For many the main challenge is keeping up with the pace of change in a marketplace that is constantly evolving and fragmenting. Therefore, increasingly, the marketers who succeed will be the ones who can make sense of data and then harness it to optimise their digital marketing.
posted by Forida Begum - Senior Publisher Manager • 05 Nov 2015
The voucher code and money-saving website, Savoo has rebranded as an online fundraising platform. Its mission: to enable consumers to search, save and raise.
posted by Amy Lucas - Account Director • 04 Nov 2015
The Christmas shopping period is big business for brands and publishers and the introduction of America’s post-Thanks Giving shopping holiday, Black Friday, is changing the dynamics of UK consumer holiday season shopping habits. Unlike the Americans who have the day off work to hit the shops, Brits are at their desks internet shopping. There are big opportunities for brands that are well prepared.
• 04 Nov 2015
Mobile devices are embedded in our lives; s martphones and tablets are the first things we pick...
• 27 Oct 2015
Join and promote Vinoa Alternative wine club.
The wine club, which starts at just £9.99 per month, allows subscribers to taste 4 fine wines each month. Alongside the wines customers also get access to an interactive guided tasting, helping them find out all about each of the wines. If they like any of the wines, they can buy them at special members’ prices.