All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Dan Cohen - Regional Director, North West • 07 Jan 2014
Retail ecommerce is predicted to increase by 12 per cent per year until 2016 and online advertising is forecast to grow to take a 31 per cent share in advertising spend in Western Europe by 2016 . The market is extremely buoyant, so what affiliate marketing trends will be helping to drive this growth in 2014?
posted by Ky Ismet - International Account Manager • 06 Jan 2014
Venere are gearing up to a fantastic 2014 with a Winter Sale to cure all those January blues! The leading online hotelier currently offers 135,000 hotels and accommodation in international top travel destinations and has selected the very best for this amazing campaign.
posted by Ariane Savvides - Marketing Executive • 24 Dec 2013
Forget about Christmas, the most hotly anticipated event in December is clearly the preview of the new James Villa Holidays TV advert!
posted by Ky Ismet - International Account Manager • 24 Dec 2013
Affiliates can benefit from the incredible saving message on offer across a wide range of hotel and packages bookings.
A wide range of creative is live in the Tradedoubler interface to support this fantastic promotion!
posted by James Maley - Head of Corporate Clients, NW • 17 Dec 2013
Cross border purchases currently make up 9% of retail sales in the European Union, and this figure is expected to exceed 20% by 2016. For retailers, there is a real opportunity to take their affiliate marketing campaigns international, to grow their market share in multiple countries. However, their success in different geographical locations will be dependent on the strength of their relationships with publishers.