All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Connie Li - Advertiser Response Team Leader • 29 Jan 2014
Wintrillions Casino is the gaming division of WinTrillions, the world's largest lottery website, with offices in Uruguay, Cyprus, the USA and the UK. We are licenced in Alderney and we offer more than 200 great fun casino games to customers around the world, running on the industry-leading Playtech platform.
posted by Sarah Spencer - Network Comms Manager • 28 Jan 2014
Get your copy of the January Publisher Newsletter to see all the latest offers, news and updates from Tradedoubler.
posted by Jane Turner - Marketing Director • 27 Jan 2014
Last week the IAB and PwC launched a new study that clearly demonstrates the benefits of performance marketing for advertisers: for every £1 spent on performance marketing an advertiser can expect to generate £14 in sales. In an environment where every advertising penny needs to count, this is proof indeed that sites offering price comparisons, cashback, loyalty, voucher codes and product reviews have a vital role to play in the digital marketing mix because of the clear value they deliver for advertisers.
posted by Ariane Savvides - Marketing Executive • 17 Jan 2014
Starting from 2014 BudgetAir.co.uk will provide their affiliates more detailed information on the best routes. Why are we doing this? Providing the best routes based on our customers search behavior and bookings will give affiliates more insight in the flight industry and therefore help them increase their conversion rate for BudgetAir.co.uk.
posted by The Zoo Project • 15 Jan 2014
We’re off to a healthy start at StyleNest this January. We’ve been working hard to round up the best healthy recipes, compiling sportswear edits and have been securing exclusive deals with a variety of detox brands.