All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Jeff Johnston - VP of Product Management • 01 Feb 2016
Omnichannel marketing is on every CMO’s radar. Based on our network data, almost 50 per cent of online consumer purchase journeys are mutli-channel and 20 to 40 per cent involve multiple websites. It’s more important than ever to have a joined up approach and an understanding of how your customers interact with your brand across channels, while bearing in mind they aren’t differentiating between channels during the experience. The digital marketer’s job is to understand this behaviour and optimise marketing activities to increase sales.
posted by Juliana Faustino - Account Manager • 30 Dec 2015
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posted by Juliana Faustino - Account Manager • 06 Oct 2015
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posted by Jeff Johnston - VP of Product Management • 15 Sep 2015
Consumer buying behaviour is constantly changing, according to our research, 50 per cent of peopl...
• 01 Sep 2015
There’s less than one month to go until dmexco, the leading global digital marketing event that...