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All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions. Launch on Tradedoubler

posted by Juliana Faustino - Account Manager26 Jun 2015

Tradedoubler is pleased to announce the launch of the program. SIGN UP NOW to the Program. Points is the world’s leading loyalty program management site, helping users get more flexibility and value from their airline, hotel, retail, and credit-card loyalty programs.
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Tags: News (240), Advertiser promotion (91), Research (29), New Affiliate Programmes (205), Travel (51), Services (24)

October Publisher Newsletter 2014

posted by Sarah Spencer - Network Comms Manager03 Oct 2014

In the October Publisher Newsletter you will find details of the top advertiser offers and new affiliate programs for you to integrate onto your publisher sites this month.
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Tags: News (240), Publisher Support (20), Advertiser promotion (91), Research (29), New Affiliate Programmes (205), The Zoo Project (27)

January Publisher Newsletter

posted by Sarah Spencer - Network Comms Manager28 Jan 2014

Get your copy of the January Publisher Newsletter to see all the latest offers, news and updates from Tradedoubler.
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Tags: News (240), Advertiser promotion (91), Research (29), Voucher Code (33), Publishers (40)

Seven tips on running an international affiliate marketing programme

posted by James Maley - Head of Corporate Clients, NW17 Dec 2013

Cross border purchases currently make up 9% of retail sales in the European Union, and this figure is expected to exceed 20% by 2016. For retailers, there is a real opportunity to take their affiliate marketing campaigns international, to grow their market share in multiple countries. However, their success in different geographical locations will be dependent on the strength of their relationships with publishers.
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Tags: News (240), Research (29)

Breaking the perpetual discounting habit

posted by Andrew Copeland - Network Director, North West27 Nov 2013

Retailers who join in with perpetual discounting to win consumer share can run the risk of decreasing their recommended retail price (RRP) in the long-term. For example, voucher code discounts drive sales volume but when offered to the consumer too often, they build-up an expectance of the brand and the discount benefit can become diluted. Instead, retailers need to delight their consumers with an intelligently thought out discount rather than encourage them to expect a discounted rate.
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Tags: News (240), Research (29), Retail (75)