All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Sarah Spencer - Network Comms Manager • 28 Jan 2014
Get your copy of the January Publisher Newsletter to see all the latest offers, news and updates from Tradedoubler.
posted by James Maley - Head of Corporate Clients, NW • 17 Dec 2013
Cross border purchases currently make up 9% of retail sales in the European Union, and this figure is expected to exceed 20% by 2016. For retailers, there is a real opportunity to take their affiliate marketing campaigns international, to grow their market share in multiple countries. However, their success in different geographical locations will be dependent on the strength of their relationships with publishers.
posted by Andrew Copeland - Network Director, North West • 27 Nov 2013
Retailers who join in with perpetual discounting to win consumer share can run the risk of decreasing their recommended retail price (RRP) in the long-term. For example, voucher code discounts drive sales volume but when offered to the consumer too often, they build-up an expectance of the brand and the discount benefit can become diluted. Instead, retailers need to delight their consumers with an intelligently thought out discount rather than encourage them to expect a discounted rate.
posted by Sarah Spencer - Network Comms Manager • 14 Nov 2013
Get your copy of the Tradedoubler Christmas newsletter... lets get ready for one of the busiest seasons of online shopping ever!
posted by Sarah Spencer - Network Comms Manager • 16 Oct 2013
In this October edition of the Tradedoubler publisher newsletter we bring you all the top Halloween and autumn offers from our advertisers including 50% off Halloween costumes at Tesco F&F and scarily low prices from Venere on autumn getaways.