Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

January Publisher Newsletter

posted by Sarah Spencer - Network Comms Manager28 Jan 2014

Get your copy of the January Publisher Newsletter to see all the latest offers, news and updates from Tradedoubler.
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Tags: News (162), Advertiser promotion (75), Research (27), Voucher Code (27), Publishers (35)

Seven tips on running an international affiliate marketing programme

posted by James Maley - Head of Corporate Clients, NW17 Dec 2013

Cross border purchases currently make up 9% of retail sales in the European Union, and this figure is expected to exceed 20% by 2016. For retailers, there is a real opportunity to take their affiliate marketing campaigns international, to grow their market share in multiple countries. However, their success in different geographical locations will be dependent on the strength of their relationships with publishers.
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Tags: News (162), Research (27)

Breaking the perpetual discounting habit

posted by Andrew Copeland - Network Director, North West27 Nov 2013

Retailers who join in with perpetual discounting to win consumer share can run the risk of decreasing their recommended retail price (RRP) in the long-term. For example, voucher code discounts drive sales volume but when offered to the consumer too often, they build-up an expectance of the brand and the discount benefit can become diluted. Instead, retailers need to delight their consumers with an intelligently thought out discount rather than encourage them to expect a discounted rate.
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Tags: News (162), Research (27), Retail (56)

Christmas Publisher Newsletter 2013

posted by Sarah Spencer - Network Comms Manager14 Nov 2013

Get your copy of the Tradedoubler Christmas newsletter... lets get ready for one of the busiest seasons of online shopping ever!
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Tags: News (162), Advertiser promotion (75), Research (27), New Affiliate Programmes (147), Voucher Code (27), Charity and Gift (22)

Halloween/Autumn Publisher Newsletter

posted by Sarah Spencer - Network Comms Manager16 Oct 2013

In this October edition of the Tradedoubler publisher newsletter we bring you all the top Halloween and autumn offers from our advertisers including 50% off Halloween costumes at Tesco F&F and scarily low prices from Venere on autumn getaways.
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Tags: News (162), Advertiser promotion (75), Research (27), New Affiliate Programmes (147), Voucher Code (27)