All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Sarah Spencer - Network Comms Manager • 18 Sep 2013 • 0 comments
We are very pleased to announce the launch of our fantastic new Publisher Hub, our one-stop shop for exclusive publisher promotions, new advertiser programs and the latest news and events
posted by Francis Cooney - Product Owner • 11 Jun 2013 • 0 comments
Ever since Mozilla announced they would block third party cookies in version 22 of their Firefox web browser, the online advertising industry has been looking for solutions to limit the impact.
posted by Tom Rickey - Publisher Account Director • 21 May 2013 • 0 comments
UK businesses spent £814m on affiliate marketing and lead generation activities in 2012, generating £9 billion in sales - yet only £162m of this was spent with retail clients. However, total UK online ad spend in 2012 is expected to have reached £5.3bn so we still have a long way to go.
posted by Tom Rickey - Publisher Account Director • 22 Mar 2013 • 0 comments
Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
posted by Sarah Spencer - Network Comms Manager • 01 Mar 2013 • 0 comments
Voting is now open for the 2013 Performance Marketing Awards. We hope that the combination of our improved service levels, changes and innovations outlined in this post will earn your vote once again in these coveted awards.