Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Sarah Spencer - Network Comms Manager

Check out our new Publisher Hub!

posted by Sarah Spencer - Network Comms Manager18 Sep 2013 • 0 comments

We are very pleased to announce the launch of our fantastic new Publisher Hub, our one-stop shop for exclusive publisher promotions, new advertiser programs and the latest news and events
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Tags: News (144), Publisher Support (17), Publishers (31)

Francis Cooney - Product Owner

Firefox 22 & Cookies

posted by Francis Cooney - Product Owner11 Jun 2013 • 0 comments

Ever since Mozilla announced they would block third party cookies in version 22 of their Firefox web browser, the online advertising industry has been looking for solutions to limit the impact.
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Tags: News (144), Publisher Support (17)

Tom Rickey - Publisher Account Director

Is Affiliate Marketing the future for online Retail?

posted by Tom Rickey - Publisher Account Director21 May 2013 • 0 comments

UK businesses spent £814m on affiliate marketing and lead generation activities in 2012, generating £9 billion in sales - yet only £162m of this was spent with retail clients. However, total UK online ad spend in 2012 is expected to have reached £5.3bn so we still have a long way to go.
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Tags: News (144), Publisher Support (17), Retail (53), Publishers (31)

Tom Rickey - Publisher Account Director

Performance metrics that every retail affiliate should track

posted by Tom Rickey - Publisher Account Director22 Mar 2013 • 0 comments

Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
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Tags: News (144), Publisher Support (17), Retail (53), Fashion (53)