All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Carl Winte - Product Owner, Integrations • 23 May 2013 • 0 comments
API use and popularity is at an all-time high amongst affiliates. Embracing APIs can be invaluable in helping publishers to deliver useful information and content in new ways to end users, whilst at the same time increasing conversions and sales. Find out more about Tradedoubler's open API and download the manuals to get you started here...
posted by David Ayre - Agency Account Director • 22 May 2013 • 0 comments
Yesterday saw Tradedoubler’s first agency networking day in our Victoria offices. The event was a huge success and loads of connections were made. Representatives from agencies including Summit Media, NonStopConsulting, LBi, MEC, Lockerroom and Carat attended the event which ran all afternoon and into the evening.
posted by Ru Bhikha - Publisher Development Manager • 22 May 2013 • 0 comments
Considering that 4 in 10 adult’s now own a smartphone in the UK, moving with the times will not be an option but a necessity; so being quick out the blocks is key. With this in mind, affiliates are now uniquely placed to take advantage of this opportunity.
posted by Tom Rickey - Publisher Account Director • 21 May 2013 • 0 comments
UK businesses spent £814m on affiliate marketing and lead generation activities in 2012, generating £9 billion in sales - yet only £162m of this was spent with retail clients. However, total UK online ad spend in 2012 is expected to have reached £5.3bn so we still have a long way to go.
posted by Amy Lucas - Account Manager • 08 May 2013 • 0 comments
Last night saw the industry’s finest getting dressed up and ready to network at 2013’s biggest event in performance marketing. It was a night of incredible talent all round as networks, agencies, publishers and clients showcased their past year’s successes. Tradedoubler was out in force looking glamorous, cheering the company on through its 19 nominations at The Grosvenor House Hotel, Park Lane.