Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Tom Rickey - Publisher Account Director

Is Affiliate Marketing the future for online Retail?

posted by Tom Rickey - Publisher Account Director21 May 2013 • 0 comments

UK businesses spent £814m on affiliate marketing and lead generation activities in 2012, generating £9 billion in sales - yet only £162m of this was spent with retail clients. However, total UK online ad spend in 2012 is expected to have reached £5.3bn so we still have a long way to go.
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Tags: News (145), Publisher Support (17), Retail (53), Publishers (31)

Tom Rickey - Publisher Account Director

Performance metrics that every retail affiliate should track

posted by Tom Rickey - Publisher Account Director22 Mar 2013 • 0 comments

Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
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Tags: News (145), Publisher Support (17), Retail (53), Fashion (53)

Tom Rickey - Publisher Account Director

Maximising your Exclusive - Publishers

posted by Tom Rickey - Publisher Account Director22 Jun 2012 • 0 comments

As a network, we can provide you with access to hundreds of clients and their vouchers, building...
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Tags: Advertiser promotion (69), Health and Beauty (21), Travel (25), Retail (53), Fashion (53), Charity and Gift (21)

Tom Rickey - Publisher Account Director

Maximising your Exclusive - Merchants

posted by Tom Rickey - Publisher Account Director22 Jun 2012 • 0 comments

As a network, we want your vouchers to work as effectively as possible for you, regardless of the...
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Tags: Advertiser promotion (69), Travel (25), Retail (53), Gaming (15), Technology (29), Fashion (53)