Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Is Affiliate Marketing the future for online Retail?

posted by Tom Rickey - Publisher Account Director21 May 2013

UK businesses spent £814m on affiliate marketing and lead generation activities in 2012, generating £9 billion in sales - yet only £162m of this was spent with retail clients. However, total UK online ad spend in 2012 is expected to have reached £5.3bn so we still have a long way to go.
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Tags: News (171), Publisher Support (19), Retail (58), Publishers (36)

Performance metrics that every retail affiliate should track

posted by Tom Rickey - Publisher Account Director22 Mar 2013

Working as a retail affiliate opens up a world of opportunity. However it requires a strict focus on your conversion performance in order to make it work for you. To do so, we have selected a few key performance metrics that you should closely monitor and improve.
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Tags: News (171), Publisher Support (19), Retail (58), Fashion (57)

Maximising your Exclusive - Publishers

posted by Tom Rickey - Publisher Account Director22 Jun 2012

As a network, we can provide you with access to hundreds of clients and their vouchers, building...
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Tags: Advertiser promotion (79), Health and Beauty (24), Travel (28), Retail (58), Fashion (57), Charity and Gift (21)

Maximising your Exclusive - Merchants

posted by Tom Rickey - Publisher Account Director22 Jun 2012

As a network, we want your vouchers to work as effectively as possible for you, regardless of the...
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Tags: Advertiser promotion (79), Travel (28), Retail (58), Gaming (16), Technology (31), Fashion (57)