All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by TradedoublerUK • 23 Jul 2013
Mobile channels are transforming the consumer’s shopping experience, as consumers are increasingly turning to their smartphones and tablets during their user journey to conversion. That shift has resulted in rapidly increasing mobile traffic and sales within the Tradedoubler network. Performance marketing sites and apps play a key role for those who purchase online through mobile devices. That’s why Tradedoubler’s app marketing solution has expanded the performance marketing model to the app space.
posted by TradedoublerUK • 23 Jan 2013
Here is my final blogpost on which performance marketing technologies, trends and companies we should all be keeping an eye on over the coming year.
posted by TradedoublerUK • 18 Jan 2013
On Wednesday, I kicked off my look at which marketing technologies, companies and trends I believe are going to make a big impact on the performance marketing sector in 2013. I covered device bridging; pre-targeting and second screening and here are the next three for you to reflect on and see if you agree with me.
posted by TradedoublerUK • 16 Jan 2013
After a phenomenally exciting and volatile 2012, it’s clear that 2013 is off to an equally unpredictable start. But in a brave attempt to look into the future, I’m taking a look at which marketing technologies, companies and trends I believe we’ll surely see more of over the next 12 months. With a long list of 10 – here are the first three for your consideration!
posted by TradedoublerUK • 05 Nov 2012
Novatech have just released their mobile optimised site, fully integrated with Tradedoubler’s affiliate tracking. Their affiliate program is running on mobile exclusively with Tradedoubler, sign up to the program to make the most of the extra sales to be generated!