Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Tradedoubler at Performance Marketing Insights Europe, Berlin

posted by Jane Turner - Marketing Director30 Jun 2014

Last week Tradedoubler was in Berlin at Performance Marketing Insights Europe. Our CEO, Matthias...
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Online Performance Marketing – new study demonstrates its value

posted by Jane Turner - Marketing Director27 Jan 2014

Last week the IAB and PwC launched a new study that clearly demonstrates the benefits of performance marketing for advertisers: for every £1 spent on performance marketing an advertiser can expect to generate £14 in sales. In an environment where every advertising penny needs to count, this is proof indeed that sites offering price comparisons, cashback, loyalty, voucher codes and product reviews have a vital role to play in the digital marketing mix because of the clear value they deliver for advertisers.
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