All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Jane Turner - Marketing Director • 30 Jun 2014
Last week Tradedoubler was in Berlin at Performance Marketing Insights Europe. Our CEO, Matthias...
posted by Jane Turner - Marketing Director • 27 Jan 2014
Last week the IAB and PwC launched a new study that clearly demonstrates the benefits of performance marketing for advertisers: for every £1 spent on performance marketing an advertiser can expect to generate £14 in sales. In an environment where every advertising penny needs to count, this is proof indeed that sites offering price comparisons, cashback, loyalty, voucher codes and product reviews have a vital role to play in the digital marketing mix because of the clear value they deliver for advertisers.