Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Jane Turner - Marketing Director

Online Performance Marketing – new study demonstrates its value

posted by Jane Turner - Marketing Director27 Jan 2014 • 0 comments

Last week the IAB and PwC launched a new study that clearly demonstrates the benefits of performance marketing for advertisers: for every £1 spent on performance marketing an advertiser can expect to generate £14 in sales. In an environment where every advertising penny needs to count, this is proof indeed that sites offering price comparisons, cashback, loyalty, voucher codes and product reviews have a vital role to play in the digital marketing mix because of the clear value they deliver for advertisers.
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