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posted by James Maley - Head of Corporate Clients, NW • 17 Dec 2013 • 0 comments
Cross border purchases currently make up 9% of retail sales in the European Union, and this figure is expected to exceed 20% by 2016. For retailers, there is a real opportunity to take their affiliate marketing campaigns international, to grow their market share in multiple countries. However, their success in different geographical locations will be dependent on the strength of their relationships with publishers.