All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Francis Cooney - Product Owner • 20 Jul 2015
Data is at the heart of the modern marketer’s tool kit, but big data can result in an analysis nightmare! Gone are the days of analysing results post-campaign, to deliver optimal return on investment, campaigns need to be scrutinised and optimised in real-time.
posted by Francis Cooney - Product Owner • 30 Mar 2015
According to research by Nielsen, half (47%) of visitors expect a website to load in less than two seconds, and 40% will leave if the loading process takes more than three seconds.
posted by Francis Cooney - Product Owner • 11 Jun 2013
Ever since Mozilla announced they would block third party cookies in version 22 of their Firefox web browser, the online advertising industry has been looking for solutions to limit the impact.