Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Dan Cohen - Regional Director, North West

5 predictions for affiliate marketing in 2014

posted by Dan Cohen - Regional Director, North West07 Jan 2014 • 0 comments

Retail ecommerce is predicted to increase by 12 per cent per year until 2016 and online advertising is forecast to grow to take a 31 per cent share in advertising spend in Western Europe by 2016 . The market is extremely buoyant, so what affiliate marketing trends will be helping to drive this growth in 2014?
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Tags: News (145)

Dan Cohen - Regional Director, North West

Unleashing the full potential of voucher codes

posted by Dan Cohen - Regional Director, North West02 Dec 2013 • 0 comments

Following the successful launch of Tradedoubler Voucher & Promotions Codes last year we have now launched a new integrated feature – Tradedoubler Voucher Code Tracking . One of the main challenges with voucher code campaigns are unauthorised publishers using exclusive voucher codes, so how did we go about creating a solution that prevented this?
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Tags: News (145), Voucher Code (25)

Dan Cohen - Regional Director, North West

Marketing’s ‘Best-Kept Secret’ is now out of the bag

posted by Dan Cohen - Regional Director, North West22 Jan 2013 • 0 comments

It’s a ground-breaking day for the Online Performance Marketing sector. The Internet Advertising Bureau UK ( IAB) and PWC have come together to prove that marketing’s ‘best-kept secret’ – performance marketing – is generating £11 of revenue for every £1 invested – contributing a massive £9bn in sales.
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Tags: News (145), Research (27)

Dan Cohen - Regional Director, North West

What’s in Store for Performance Marketing in 2013?

posted by Dan Cohen - Regional Director, North West11 Jan 2013 • 0 comments

The third and final part of my look into key trends for performance marketing in 2013, focussing on metrics, technology and data.
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Tags: News (145)

Dan Cohen - Regional Director, North West

What’s in Store for Performance Marketing in 2013?

posted by Dan Cohen - Regional Director, North West09 Jan 2013 • 0 comments

Earlier this week, I kicked off 2013 with my thoughts on the key trends in Performance Marketing, focusing on mobile affiliate marketing; personalisation and multi-channel marketing. Today, I put three more trends under the spotlight, which I believe will impact the sector.
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Tags: News (145)