All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Dan Cohen - Regional Director, North West • 07 Jan 2014 • 0 comments
Retail ecommerce is predicted to increase by 12 per cent per year until 2016 and online advertising is forecast to grow to take a 31 per cent share in advertising spend in Western Europe by 2016 . The market is extremely buoyant, so what affiliate marketing trends will be helping to drive this growth in 2014?
posted by Dan Cohen - Regional Director, North West • 02 Dec 2013 • 0 comments
Following the successful launch of Tradedoubler Voucher & Promotions Codes last year we have now launched a new integrated feature – Tradedoubler Voucher Code Tracking . One of the main challenges with voucher code campaigns are unauthorised publishers using exclusive voucher codes, so how did we go about creating a solution that prevented this?
posted by Dan Cohen - Regional Director, North West • 22 Jan 2013 • 0 comments
It’s a ground-breaking day for the Online Performance Marketing sector. The Internet Advertising Bureau UK ( IAB) and PWC have come together to prove that marketing’s ‘best-kept secret’ – performance marketing – is generating £11 of revenue for every £1 invested – contributing a massive £9bn in sales.
posted by Dan Cohen - Regional Director, North West • 11 Jan 2013 • 0 comments
The third and final part of my look into key trends for performance marketing in 2013, focussing on metrics, technology and data.
posted by Dan Cohen - Regional Director, North West • 09 Jan 2013 • 0 comments
Earlier this week, I kicked off 2013 with my thoughts on the key trends in Performance Marketing, focusing on mobile affiliate marketing; personalisation and multi-channel marketing. Today, I put three more trends under the spotlight, which I believe will impact the sector.