Blog Tradedoubler

All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.

Tradedoubler win Performance Marketing awards for Best New Entrant & Best Mobile Marketing Campaign

posted by Dan Cohen - Regional Director, North West30 Apr 2014

Last night, Tradedoubler were at The Performance Marketing Awards in London and we’re really prou...
Read more


5 predictions for affiliate marketing in 2014

posted by Dan Cohen - Regional Director, North West07 Jan 2014

Retail ecommerce is predicted to increase by 12 per cent per year until 2016 and online advertising is forecast to grow to take a 31 per cent share in advertising spend in Western Europe by 2016 . The market is extremely buoyant, so what affiliate marketing trends will be helping to drive this growth in 2014?
Read more

Tags: News (178)

Unleashing the full potential of voucher codes

posted by Dan Cohen - Regional Director, North West02 Dec 2013

Following the successful launch of Tradedoubler Voucher & Promotions Codes last year we have now launched a new integrated feature – Tradedoubler Voucher Code Tracking . One of the main challenges with voucher code campaigns are unauthorised publishers using exclusive voucher codes, so how did we go about creating a solution that prevented this?
Read more

Tags: News (178), Voucher Code (30)

Marketing’s ‘Best-Kept Secret’ is now out of the bag

posted by Dan Cohen - Regional Director, North West22 Jan 2013

It’s a ground-breaking day for the Online Performance Marketing sector. The Internet Advertising Bureau UK ( IAB) and PWC have come together to prove that marketing’s ‘best-kept secret’ – performance marketing – is generating £11 of revenue for every £1 invested – contributing a massive £9bn in sales.
Read more

Tags: News (178), Research (28)

What’s in Store for Performance Marketing in 2013?

posted by Dan Cohen - Regional Director, North West11 Jan 2013

The third and final part of my look into key trends for performance marketing in 2013, focussing on metrics, technology and data.
Read more

Tags: News (178)