All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Dan Cohen - Regional Director • 04 Mar 2015
Tradedoubler UK has been in Portland House for 10 years and hosted arguably one of the best views of London. However, all good views have to come to an end and it is with much excited expectation that we announce that on the 16th March, we’re moving to a new location, the 2nd Floor of The Helicon in Moorgate.
posted by Dan Cohen - Regional Director • 30 Apr 2014
Last night, Tradedoubler were at The Performance Marketing Awards in London and we’re really prou...
posted by Dan Cohen - Regional Director • 07 Jan 2014
Retail ecommerce is predicted to increase by 12 per cent per year until 2016 and online advertising is forecast to grow to take a 31 per cent share in advertising spend in Western Europe by 2016 . The market is extremely buoyant, so what affiliate marketing trends will be helping to drive this growth in 2014?
posted by Dan Cohen - Regional Director • 02 Dec 2013
Following the successful launch of Tradedoubler Voucher & Promotions Codes last year we have now launched a new integrated feature – Tradedoubler Voucher Code Tracking . One of the main challenges with voucher code campaigns are unauthorised publishers using exclusive voucher codes, so how did we go about creating a solution that prevented this?
posted by Dan Cohen - Regional Director • 22 Jan 2013
It’s a ground-breaking day for the Online Performance Marketing sector. The Internet Advertising Bureau UK ( IAB) and PWC have come together to prove that marketing’s ‘best-kept secret’ – performance marketing – is generating £11 of revenue for every £1 invested – contributing a massive £9bn in sales.