All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
posted by Andrew Copeland - Network Director, North West • 27 Nov 2013
Retailers who join in with perpetual discounting to win consumer share can run the risk of decreasing their recommended retail price (RRP) in the long-term. For example, voucher code discounts drive sales volume but when offered to the consumer too often, they build-up an expectance of the brand and the discount benefit can become diluted. Instead, retailers need to delight their consumers with an intelligently thought out discount rather than encourage them to expect a discounted rate.
posted by Andrew Copeland - Network Director, North West • 20 Nov 2013
Tradedoubler is pleased to announce the launch of the Publisher Connect Program.
This initiative is being run alongside our current series of Connect events and in conjunction with our business incubator, The Zoo Project.
posted by Andrew Copeland - Network Director, North West • 13 Sep 2012
Andrew Copeland, Network Director - North West at Tradedoubler, gives publishers some advice on how they can compete with the big guns for the top brands.