What we believe: performance marketing built on collaboration
Tradedoubler was founded on a simple premise: that sharing knowledge, connections and technology can help businesses of all types to grow. When we launched our business in 1999, we used this principle to help create the affiliate marketing industry – and it continues to define our approach to performance marketing today.
We believe in the power of collaboration, and in the potential of digital media to drive profitable connections for businesses through pay-for-performance models. We know that when innovative people are fairly rewarded for the results that they generate then great things are possible. This is what performance marketing is all about – and this is what Tradedoubler is here to deliver.
Our heritage is in affiliate marketing programs, where publishers are rewarded through commission for the sales and revenue that they generate for advertisers. However, we believe that the potential of the affiliate model for performance marketing goes beyond this. Today we offer performance marketing and targeting solutions to meet a broad range of advertiser objectives and pay-for-performance models, including CPM, CPC and CPL as well as the traditional affiliate role of cpa marketing. And we are leading the way when it comes to exploring the potential of mobile affiliate marketing programs.
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