Tradedoubler blogg

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How much are online influencers worth to your brand?

04 feb 2016

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Omnichannel marketing is on every CMO’s radar. Based on our network data, almost 50 per cent of online consumer purchase journeys are mutli-channel and 20 to 40 per cent involve multiple websites. It’s more important than ever to have a joined up approach and an understanding of how your customers interact with your brand across channels, while bearing in mind they aren’t differentiating between channels during the experience. The digital marketer’s job is to understand this behaviour and optimise marketing activities to increase sales.
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Taggar: Affiliate (165), Tradedoubler (178)

Click-to-buy technology makes editorial images shop-able!

27 jan 2016

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As a consumer, you see something online, you like it, you want to buy it… but where did that fashion blogger get that bag? Images are powerful, worth a 1000 words (so they say). So if images could directly translate into sales in a measurable manner, bloggers would be in the money! It turns out that images are worth a lot more than words, now they’re worth cash, Benjamin’s, moolah, bucks…
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Taggar: Tradedoubler (178)

Digital marketing trends to look out for in 2016

07 jan 2016

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2016 is upon us and it’s time to take note of the emerging digital marketing trends that will affect the sector over the coming months. Marketing has changed dramatically over recent years, marketers are allocating more budget to digital advertising which is driving many of this year’s trends.
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Taggar: Affiliate (165), Tradedoubler (178)

The 2015 Cyber Weekend Recap

09 dec 2015

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It started with Cyber Monday, then Black Friday migrated across the pond, and this year we had a whole weekend of shopping mania across Europe topped and tailed by the main Christmas shopping days. Based on the analysis of more than 600,000 online retail sales and 600,000,000 interactions over Cyber Weekend, across the Tradedoubler network, sales were up nine per cent compared with the same period in 2014.
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User Journey insights reveal Europe’s online buying habits

11 nov 2015

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Insights gathered from our User Journey technology have uncovered the detailed online buying habits of European consumers. Uncovering the often unexpected paths taken by online consumers en route to purchase, provides marketers with valuable information that they can use to optimise their digital advertising budgets by helping them to target consumers more effectively.
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Technology solutions that create smarter results for digital marketers

06 nov 2015

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The digital marketing environment is changing rapidly. For many the main challenge is keeping up with the pace of change in a marketplace that is constantly evolving and fragmenting. Therefore, increasingly, the marketers who succeed will be the ones who can make sense of data and then harness it to optimise their digital marketing.
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Taggar: Tradedoubler (178)

How to combat cookie blocking

04 nov 2015

Mobile devices  are embedded  in our lives; s martphones and tablets are the first things we pick...
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Tradedoubler’s Cookieless Tracking solution future-proofs online marketing

22 sep 2015

Consumer buying behaviour is constantly changing, according to our research, 50 per cent of peopl...
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Demystifying Data: ADAPT in Action

06 aug 2015

Data is at the heart of the modern marketer’s tool kit, but big data can result in an analysis nightmare! Gone are the days of analysing results post-campaign, to deliver optimal return on investment, campaigns need to be scrutinised and optimised in real-time. Testing and adapting throughout the campaign lifecycle is key and with all this data at hand it is easy to suffer with data blindness or analysis paralysis.
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Top 3 Affiliate Marketing Tips for Publishers

05 aug 2015

Affiliate marketing is a low-cost way for advertisers to build awareness, showcase products/services and drive sales, on a simple commission based referral system. Many publishers run affiliate programs and generate significant revenue from doing so, here are some top tips for publishers to maximise the return on investment of their affiliate marketing activities.
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Taggar: Affiliate (165), Tradedoubler (178)