Mobile shopping 2014 the rise of the omniconsumer
The boundaries between devices and between on and offline activities and between different sales channels are disappearing. Marketers need to understand and adapt to this new landscape if they want to stay relevant and grow. New research from Tradedoubler confirms that the greatest power and potential of mobile – particularly smartphones – lies in influencing and informing purchases that are made both on and offline.
For advertisers a strong mobile presence is the passport to the customer conversation. It’s the route to engagement, influence, loyalty and trust. It’s a way of harnessing genuine buying interest through targeted offers and deals – right at the point of purchase.
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