Lietuvos Telekomas will implement one of the most advanced online marketing concepts in Europe

AB Lietuvos Telekomas will be the first company in the Baltic region to implement online performance-based marketing, to increase its online business. A co-operation agreement have been signed between AB Lietuvos Telekomas and TradeDoubler AB, the leading provider of online performance based marketing and sales solutions in Europe.

Online marketing technologies and principles currently applicable in Lithuania do not guarantee that funds allocated by the companies for online advertising of their products are efficiently used. When applying TradeDoubler´s technology solution, closed partnerships are established between the companies advertising their products and services online (merchants) and the companies managing web sites and portals (affiliates). This technology enables merchants to monitor, analyse and assess all the activities of the visitors coming from one of these closed partnerships, then to pay them commissions according to the results generated. TradeDoubler´s technology provide companies with an opportunity to facilitate planning of their funds allocated for advertising, to monitor the use of these funds and to promote sales of their products and services on the market.

During the testing stage of the online performance-based marketing project Lietuvos Telekomas will launch a Strategic Partner Programme, i.e. the Company will enter into agreements with its strategic partners in Lithuania on promotion of advertising and sales of Company´s services on the partners´ web sites. After implementing TradeDoubler´s advanced technology, Lietuvos Telekomas will be able to monitor and analyse actions taken by the strategic partner´s visitors and pay commissions to them, according to the results generated. Thus partners not only contribute to promotion of sales of products provided by Lietuvos Telekomas, but will also have a possibility to influence the revenues gained from the partnership.

"This is a new technology in Lithuania, however, most of the largest European companies have been successfully applying it for several years. I believe that in the future this technology will allow Lithuanian companies to accumulate the highest benefits from being present on Internet as well as successfully develop their business," said Tapio Paarma, General Manager of Lietuvos Telekomas. "During fulfilment of the Strategic Partner Programme we aim to raise our customers´ awareness of high quality services provided by Lietuvos Telekomas. In this way we hope to effectively use all the possibilities offered by the Internet for advertising and selling our services. "

"We are delighted to have Lietuvos Telekomas join our European network of merchants. We believe that their Strategic Partner Programme will successfully raise public awareness of their services and drive growth of sales on the market. In addition, we believe that Lithuania is a very interesting market and Lietuvos Telekomas is the perfect partner for us to further explore the commercial viability of our product in the Baltic region", said Martin Henricson, CEO, TradeDoubler.

About AB Lietuvos Telekomas
AB Lietuvos Telekomas (Lithuanian telecom) is the largest telecommunications service company in Lithuania.

Main areas of the Company´s activity include fixed telephony services, network and data communication services, Internet-related services, wholesale services to other telecommunications operators and service providers as well as sales and maintenance of telecommunications equipment. According to the Law on Telecommunications and Activity Licence Lietuvos Telekomas is granted an exclusive right to install and provide fixed line telephony services in Lithuania until 31 December 2002. More information about AB Lietuvos Telekomas is available on the web page: http://www.telecom.lt

About TradeDoubler
TradeDoubler is the leading European provider of performance-based marketing and sales solutions for digital medias.

TradeDoubler's technology enables e-merchants to establish a relationship with thousands of affiliates, offering them commission on "clicks", "leads" and "sales" generated by the affiliates' visitors. Rather than paying for the number of impressions, TradeDoubler's products are performance-driven. TradeDoubler offers a unique, totally managed solution. As the first company in Europe, TradeDoubler also offers commissions that comply with local tax and government regulations through a unique infrastructure. More than 300 leading European industry leaders have partnered with TradeDoubler to build and manage their performance marketing programs in Europe. TradeDoubler currently operates in UK, Sweden, Germany, France, Denmark, Norway, Italy, Spain, Holland, Ireland, Austria and Finland and will continue to expand its operations throughout Europe in the near future.

TradeDoubler has received funding from Soros Private Equity Partners LLC, Arctic Ventures, Emred S.A. and a large Swedish institution. The company was founded by Felix Hagnö and Martin Lorentzon.

Editorial Contacts

Diana Rociene
Press Officer, AB Lietuvos Telekomas
+370 2 36 72 99, +370 86 01161

Martin Lorentzon
Marketing Director, TradeDoubler
+46 8 405 0 850, + 46 8 40 50 850